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Synopsis
In this age of the individual, personal branding is vital to success. This book explains how the reader can use the Internet to quickly and inexpensively become an expert or celebrity in their field of choice. Big companics understand the importance of brands; if the product is recognisable, customers are more likely to buy it. The same holds true for individuals. People will listen to a familiar voice. Poor Richard's Branding Yourself Online offers tons of ways to use the Internet to become a recognisable authority - maintain a personal web site, distribute free articles, get listed in directories and databases, write an e-mail newsletter and much more. Whether the reader has a product or service to sell, is looking for a job, or just wants to increase their online network of contacts, they will benefit from personal branding.
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