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The Drowning Director: A Lifeline for Those at the Top of Business Who May Feel Out of Their Depth in a Sea of Technology Hype and Unfulfilled Promise
 
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The Drowning Director: A Lifeline for Those at the Top of Business Who May Feel Out of Their Depth in a Sea of Technology Hype and Unfulfilled Promise (Hardcover)

by Geoff Codd (Author)
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Product details

  • Hardcover: 252 pages
  • Publisher: Pen Press Publishers (5 April 2008)
  • Language English
  • ISBN-10: 1906206384
  • ISBN-13: 978-1906206383
  • Product Dimensions: 23.8 x 15.8 x 2.8 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 1,566,422 in Books (See Bestsellers in Books)

Product Description

Review

"I think that there's a real need for a book with this kind of analysis and these types of messages. It has homed in on the key issues and explained them well" Sir George Cox Director General - the Institute of Directors 1999-2004


Product Description

We live in a world of ever more dramatic change in Business and Government, and in our private lives, with a major stimulus for much of that change being the huge advances in the application of new information technologies. However, progress has been strewn with disasters as well as successes, and change management has certainly not kept pace with technology innovation. Management inadequacies continue to incur escalating costs, and this situation cannot be tolerated. Some business and political leaders have transformed their fortunes through their ability to recognise the changing forces that they are facing, and to re-establish themselves and their organisation as a new major player in a changing world. An ability to identify the underlying trends, capitalise early on new opportunities and deal proactively with new risks, differentiates the winners from the losers.To win in today's business environment, the management culture and processes need to be directed at unifying business and new technology expertise, such that many of today's impediments to progress can be laid to rest. Such change will open up new horizons of opportunity that are based on business reality, rather than on technology innovation that is insufficiently close to that reality. Developing a vision for our place in the new world, instead of overly focusing on the old, is clearly the only sensible way forward. This book is intended to assist that process. It is the culmination of fifty long years of the pain and the pleasure of bringing about change within Business and the Public Sector. It distils a lifetime of lessons learned, offers many insights into what is going on in the business of change, and provides ideas for the future that break the mould of the past.

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