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Product Description
Product Description
"Sweet Memories" is a wonderful nostalgic journey through the development of British confectionery. Fry's Five Boys, Rowntree's Fruit Gums, Bassett's Liquorice Allsorts, Quality Street, Murray Mints, Dairy Milk, Black Magic: these are a selection of the evocative names from more than a hundred years of our favourite confectionery. The book, first published in 1988, is reissued after popular demand.Leading popular culture writer Rober Opie discusses the principal companies involved, their advertising, marketing slogans and gimmicks - all illustrated with the author's vast collection of packaging and advertising ephemera that will evoke great sweet memories.
About the Author
Robert Opie has been collecting packaging, advertising and social history material for over 30 years. In 1984 he set up the first museum devoted to the history of advertising and packaging. He is a frequent broadcaster and author of numerous books, including a series of scrapbooks on each of the decades.
"Sweet Memories" is a wonderful nostalgic journey through the development of British confectionery. Fry's Five Boys, Rowntree's Fruit Gums, Bassett's Liquorice Allsorts, Quality Street, Murray Mints, Dairy Milk, Black Magic: these are a selection of the evocative names from more than a hundred years of our favourite confectionery. The book, first published in 1988, is reissued after popular demand.Leading popular culture writer Rober Opie discusses the principal companies involved, their advertising, marketing slogans and gimmicks - all illustrated with the author's vast collection of packaging and advertising ephemera that will evoke great sweet memories.
About the Author
Robert Opie has been collecting packaging, advertising and social history material for over 30 years. In 1984 he set up the first museum devoted to the history of advertising and packaging. He is a frequent broadcaster and author of numerous books, including a series of scrapbooks on each of the decades.
Inside This Book
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First Sentence
It is not popularly appreciated that the variety and range of sweets on offer today has become available only during the last hundred years. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It is not popularly appreciated that the variety and range of sweets on offer today has become available only during the last hundred years. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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55% buy the item featured on this page: Sweet Memories £5.99 |
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17% buy The 1950s Scrapbook £12.49 |
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14% buy The 50s & 60s; The Best of Times: Growing Up and Being Young in Britain £7.00 |
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7% buy The 1970s Scrapbook £12.46 |
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- Books > Business, Finance & Law > Sales & Marketing > Advertising
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