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Book Description
What would you give for the ability to conquer objections consistently and effortlessly? In Objections! Objections! Objections! Gavin Ingham, the leading sales performance expert in the UK, brings you a whole host of strategies and techniques you can use instantly to blow away the competition and make more money. Whether you are a sales person, a consultant or a business owner, this book will help you to explode your sales. Learn how to:- * Overcome objections and have them literally disappear * Totally understand what your client really means * Use the client's own words to make your answers bulletproof * Set yourself apart from the competition * Answer common objections with specific set answers * Get the sales edge and maximise your sales performance

From the Author
In today's frenetic business environment most books go unread, their learning unimplemented. With this in mind, I have designed a book that can be read from cover to cover quickly, dipped into at leisure, referred to as a resource, added to for personalisation or merely assimilated a few pages at a time.

This book will reward you with new ideas, strategies and distinctions each and every time that you choose to explore it's pages. Whether you're a seasoned sales professional, you're just starting out in sales or you're a business person looking to improve communications you will find something of value in these pages.

Many sales books talk about objections and objection handling but then fail to put their money where their mouth is and produce a truly useable guide that salespeople everywhere will want to keep on their desks. This is truly achieved in Objections! Objections! Objections!

I know that you will benefit from this book and that it will form a powerful and effective backbone for your sales career. I hope to meet you at one of my seminars, keynotes or programmes one day but in the meantime, go out and sell with passion.

Gavin

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7 Reviews 5 star:  (6) 4 star:    (0) 3 star:    (0) 2 star:  (1) 1 star:    (0)           Average Customer Review (7 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   5 of 5 people found the following review helpful: Awesomely Brilliant Yet Practical Sales Book !, 12 Sep 2005 By  Mr G Martin - See all my reviews After twenty five years in sales ....at last! A sales book that works for both rookies & seasoned sales professionals alike! No waffle or padding either. It's industry non-specific too, so you don't need to work out how it'll work for your sector. Gavin's advice about technique & attitude is sound. Unlike many so called "sales gurus", he's actually been there and done it too. My staff all have a copy on their desk and after years of trying to get them to read what I think they should....they actually dip into it without prompting! Have a look at his website as he's got lots of other great stuff and does in house training & keynote speaking too.I've seen Gavin present to small groups & large alike. My (super critical) sales team are usually very negative about sales training....they keep asking when he's coming back again. Awesome! Only down side? He's from Bradford....never mind.  Comment | Permalink | Was this review helpful to you? (Report this)   3 of 3 people found the following review helpful: Essential for anyone in sales, 17 April 2006 By  Andy Smith "NLP trainer - practicaleq.com" (Manchester, United Kingdom) - See all my reviews If you are in sales, you need to buy this book. It's an incredibly useful book on using NLP and other techniques to handle (you guessed it) objections. There's more good stuff on his web site.  Comment | Permalink | Was this review helpful to you? (Report this)   3 of 3 people found the following review helpful: The Must Have for all Sales Professionals, 15 April 2006 By  Mr. Justin Byrne (London, United Kingdom) - See all my reviews    Whether you have 10 days sales experience or 10 years this is the best sales tool money can buy. As sales people we have an uncanny ability to overcomplicate the simplest of things. This is the means to uncomplicate them!  Comment | Permalink | Was this review helpful to you? (Report this) › See all 7 customer reviews...		Most Recent Customer Reviews my opinion This has to be the one book i have purchased from Amazon so far that has compelled me to forward my own opinion. Read more Published 2 months ago by D. Hall Great little sales book I have cold called and managed cold calling teams and I have found this book very useful for helping my staff to deal with stubborn objections. Read more Published 6 months ago by Mrs. K. Branston Excellent Sales material for the wannabe Sales Superstar! Having been in sales for a good ten years working in different markets and having been on numerous sales courses AND read many "how to" books. Read more Published 24 months ago by Ms. L. M. Davis Objections objections objections! I have recently purchased Objections objections objections! and it has changed my whole perception on sales. Read more Published on 19 Nov 2005 by tim Search Customer Reviews