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Long Tail, The: How Endless Choice is Creating Unlimited Demand

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Long Tail, The: How Endless Choice is Creating Unlimited Demand (Paperback)

by Chris Anderson (Author)

3.9 out of 5 stars See all reviews (7 customer reviews)

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Product details

Paperback: 238 pages
Publisher: Random House Books; Airport / Export e. edition (6 July 2006)
ISBN-10: 190521121X
ISBN-13: 978-7508607245
Product Dimensions: 23 x 15.2 x 2.4 cm

Average Customer Review: 3.9 out of 5 stars See all reviews (7 customer reviews)

Amazon.co.uk Sales Rank: 688,452 in Books (See Bestsellers in Books)

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Customer Reviews

7 Reviews

5 star:		(3)
4 star:		(1)
3 star:		(2)
2 star:		(1)
1 star:		(0)

Average Customer Review

3.9 out of 5 stars (7 customer reviews)

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4 of 4 people found the following review helpful:

5.0 out of 5 stars A witty look at the way cyberspace rewrites retailing's rules, 25 Sep 2006

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

This review is from: The Long Tail: Why the Future of Business Is Selling Less of More (Hardcover)

Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities. His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can't match, no matter how much steam they get from short-lived, blockbuster products. Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won't mind: the text is a pleasure, written with wit, style and expertise. We recommend it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).

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1 of 1 people found the following review helpful:

3.0 out of 5 stars good but over-rated, 16 Jan 2008

By	Lauren Cowan "book thirsty" (South Africa) - See all my reviews (REAL NAME)

This review is from: The Long Tail: Why the Future of Business Is Selling Less of More (Hardcover)

I was really looking forward to this book but although extremely interesting in parts I was overall disappointed with it. I suppose it could be because I am familiar with the evolution of global media, if you don't then you would probably find it more interesting. The first chapter explaining the long tail is briliant for those new to the concept, but I pretty much got his point there. I would have liked more applications to the future of business and marketing practices.

A worthwhile read for anyone in media, marketing and commerce but not worth the hype it has received.

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Interesting read, but gets a bit repetitive., 25 April 2007

By	A. Goenka "ashishgoenka" (UK) - See all my reviews (REAL NAME)

This review is from: The Long Tail: Why the Future of Business Is Selling Less of More (Hardcover)

An interesting read, with great examples comparing internet business models with their bricks-and-mortar counterparts, but the same topics are visited too many times, making the book seem a bit repetitive. The statistical and economic analysis is well filtered into layman's terms. A great "introduction" for budding entreprenuers looking to understand the ideas and potential of the Internet and Web 2.0 business models.

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Most Recent Customer Reviews

2.0 out of 5 stars Good premise but entire book could fit in one pag. .
First chapter was quite interesting. However the book is soooo repetitive. Look at "The Long Tail" on Wikipedia, surf the wesbites Rapsody, iTunes, Amazon, Netflix and Google and... Read more

Published 6 months ago by James Bond

5.0 out of 5 stars Simple concept yet important consequences
This is an extremely simple yet important book about the effect of digital goods and their availability via the internet on the economics of product variety. Read more

Published 12 months ago by Norberto Amaral

3.0 out of 5 stars When Variety Costs Little More, People Enjoy Having More of It
When you want to eat ice cream outside your home, do you go to a store that offers only chocolate and vanilla . . . or do you go where there are many more choices? Read more

Published on 8 Oct 2007 by Professor Donald Mitchell

5.0 out of 5 stars Hits and Niches
Chris Anderson does a nice job of introducing some key concepts that are redefining business in the Internet era. Read more

Published on 6 July 2007 by James Taylor

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