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Product Description
This work offers easy-to-understand steps to creating your own marketing plan. It provides tips and advice from both the industry and other authors. It presents best practice guides on everything from writing press releases to being interviewed and hosting events. It gives a comprehensive look at direct selling and online selling.
About the Author
Jo Anthony comes from a background of marketing, and came sideways into publishing by way of self-publishing her first book "Career, kids and breast cancer". Not content with expounding her views on surviving breast cancer, she is now sharing her experience on surviving the bookselling world: "It's a tough market filled with opportunities, if you know where to look."
This work offers easy-to-understand steps to creating your own marketing plan. It provides tips and advice from both the industry and other authors. It presents best practice guides on everything from writing press releases to being interviewed and hosting events. It gives a comprehensive look at direct selling and online selling.
About the Author
Jo Anthony comes from a background of marketing, and came sideways into publishing by way of self-publishing her first book "Career, kids and breast cancer". Not content with expounding her views on surviving breast cancer, she is now sharing her experience on surviving the bookselling world: "It's a tough market filled with opportunities, if you know where to look."
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