Review
"It seems at first monograph direceted at a very specialized readership. However, on reading the text, it is clearly of a wider appeal. This work should be read by many people engaged in e-commerce. It sets out plainly many of the pitfalls into which even large, global entities can fall, and I will be a practical guide book for even the expert. It has a very high level of expertise, and this was the opinion of one of our very advanced IT colleagues." Extract from Mark Sykes, Consultant Editor-In-Chief, Athena Press.
Product Description
In a world where internet based electronic commerce is becoming a fact of life and business, it was never going to be long before the advantages of this for business to business would be explored. How can e-commerce improve the efficiency of business transactions? How are we to estimate and analyse potential business transactions? The answers are practically and theoretically laid out for us by Javier Oyanedel in "Business to Business". Comprehensive for the business world, but accessible to the lay reader, it is essential in a world were the role of e-technology is constantly involving in businesses.
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