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One: A Consumer Revolution for Business [Illustrated] (Paperback)

by Stefan Engeseth (Author)

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Product details

Paperback: 224 pages
Publisher: Cyan Books and Marshall Cavendish; illustrated edition edition (31 Jan 2006)
Language English
ISBN-10: 1904879365
ISBN-13: 978-1904879367
Product Dimensions: 23 x 15.6 x 2.2 cm
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Amazon.co.uk Sales Rank: 813,344 in Books (See Bestsellers in Books)

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Product Description

Review
""Using simple, yet thought-provoking examples, Stefan Engeseth manages to inspire both creativity and clear-sightedness." --Claes Andreasson, director, Absolut Academy, The Absolut company

Book Description
A BOOK THAT WILL RADICALLY CHANGE THE WAY COMPANIES PERCEIVE AND RELATE TO THEIR CUSTOMERS

The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been greater. If companies are to survive and grow in this age of the consumer, drastic action is needed. This provocative book offers a platform for such action.

Stefan Engeseth argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Why not invite customers to the next board or management meeting? Already, companies such as eBay, Amazon, and Procter & Gamble are making millions by working with – instead of against – consumer power.

ONE offers tools, methods and the inspiration to bring customers closer to the company. It will radically change the way managers view customers and the way the company relates to them.

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