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Search Me: The Surprising Success of Google
 
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Search Me: The Surprising Success of Google (Paperback)

by Neil Taylor (Author)
3.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £7.99
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  • This item: Search Me: The Surprising Success of Google by Neil Taylor

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    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

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Product details

  • Paperback: 192 pages
  • Publisher: Cyan Books; illustrated edition edition (1 Oct 2005)
  • Language English
  • ISBN-10: 1904879160
  • ISBN-13: 978-1904879169
  • Product Dimensions: 17.2 x 12.8 x 1.8 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 502,792 in Books (See Bestsellers in Books)

    Popular in this category:

    #15 in  Books > Computing & Internet > Digital Lifestyle > Internet Searching > Google

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  • See Complete Table of Contents

Product Description

Review
""Neil Taylor has clearly taken a Google speed pill to write this book. A breathless, energetic, and fun look at one of the great brand (or rather, un-brand) stories of recent years." --Rita Clifton, chairman, Interbrand


Book Description
This fascinating history of Google.com, from its humble beginnings in the garage of two former Stanford University students to its historic development into a highly visible brand, explains how Google.com survived the dot-com crash to become the search engine of choice for Internet users worldwide.

Outlining how such a powerful and recognizable brand developed without the usual support from traditional financial and marketing venues, this book examines the online and word-of-mouth promotion that resulted in one of the most eagerly anticipated IPOs in modern business history.

With sections covering the business, product, development, and principles of Google.com, this detailed overview explains the company's particular formula for success, providing both inspiration for business owners and brand developers and insight for Google.com's users and admirers.

"At a time when we need a refreshing way of looking at brands, Search Me delivers. It's an informative, insightful, and entertaining account of the Google brand and reminds me why I work in marketing. The industry has its high points and this is definitely one of them."
- Lou Dawson, European Marketing Director, Hurley International

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5 of 5 people found the following review helpful:
5.0 out of 5 stars Finally an entertaining look at branding..., 20 Mar 2006
By A Customer
Over the years I’ve read many books on the rise of the juggernaut which is the Google brand. However I’ve grown tired of the same old books producing the same monotone descriptions which state the obvious with pie charts and diagrams; it was therefore a welcome relief for me to find a book which not only logically explained how branding worked so successfully in the world of Google, but also made me laugh out loud.

It was a refreshing change to read a book with a tone which connected with the essence of the subject rather than seeking to formalise it into corporate management speak. I particularly loved the comparison of the Google brand to The Simpsons, `both are American brands loved the world over for their quirky sense of humour, their intelligence, and their refusal to conform to the stereotypes of their respective industries’.

I thoroughly enjoyed, 'Search Me' and would definitely recommend it to my colleagues and clients.

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6 of 11 people found the following review helpful:
1.0 out of 5 stars Why did I buy this book? Search me!, 16 Jan 2006
As stated in the introduction, this book is neither a user guide nor a history. That said, it then wastes several pages detailing usage tips (including how to google for the author!), and a whole chapter (2) providing a potted history.

The 17 pages of Chapter 3 form the core of the book with a brand dissection of Google's logo, name, look and feel, tone of voice and brand architecture. Chapter 4 provides an additional 30 pages of waffle on the 'brand principles' (company vision and ethos).

In Chapter 5 entitled ‘Brands like Google’, the author manages to name-drop at least one ex-client (did I mention he used to be a brand consultant? Don't worry, he reminds you frequently).

Throughout the book is spattered with quotes from ‘top brand and new media experts’ (pals of the author). While I didn’t object to the UK centric nature of the sources, readers from elsewhere may find this an irritation.

A look at the reference sources at the back of the book will leave the reader with no doubt as to the scant research and knowledge of the subject possessed by the writer.

It is my belief that the very reason Google has become a great brand is simple; it is a free and very useful service which is better than any of its competitors. It is somewhat satisfying to know that neither Google’s name, logo or unique ethos stem from the work of brand consultants. If, like me, you do not find this surprising, then this book will hold little for you. It is unenlightening, long-winded and self-indulgent. I will gladly post my copy to the first (UK based) Amazon customer who wants it!

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