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Brand America: The Mother of All Brands
 
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Brand America: The Mother of All Brands (Paperback)

by Simon Anholt and Jeremy Hildreth (Author)
4.4 out of 5 stars See all reviews (5 customer reviews)
RRP: £7.99
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Frequently Bought Together

Customers buy this book with Competitive Identity: The New Brand Management for Nations, Cities and Regions by Simon Anholt

Brand America: The Mother of All Brands + Competitive Identity: The New Brand Management for Nations, Cities and Regions
Price For Both: £30.94

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Product details

  • Paperback: 192 pages
  • Publisher: Cyan Books (1 Nov 2004)
  • Language English
  • ISBN-10: 1904879020
  • ISBN-13: 978-1904879022
  • Product Dimensions: 17 x 12.8 x 2 cm
  • Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 503,633 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

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Product Description

Review
""Enjoyable, informative, and insightful from the first page to the last. This dynamite little book delivers what is perhaps the first truly fresh analysis of the United States and U.S. power in half a century." --Ojars Kalnins, director of the Latvian Institute and former ambassador to the United States


Philip Kotler, professor of marketing, Kellogg School of Management, Northwestern University.
"Anholt and Hildreth are to be congratulated for raising the issue of why Brand America is suffering a strong decline."

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Customer Reviews

5 Reviews
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Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars A unique view of U.S. history, 8 Sep 2005
By r sloss (San Francisco bay area) - See all my reviews
A friend recommended BRAND AMERICA. I read it and was pleasantly surprised by: A new way to think about U.S. history; A generous sprinkling of obscure facts which deepen and broaden understanding; A theme for effective marketing which stresses underlying product quality and integrity, in addition to the usual lessons of mass communication; and A sober perspective on using marketing for politics. I liked the BRAND AMERICA for these reasons and the scholarly effort that went into writing it.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars An excellent introduction to an unusual subject, 16 Nov 2004
By P J J Turner (Oxford University) - See all my reviews
This is a book which proves how much well chosen words can say even in a limited space. The authors present a compelling case for the nature of America's appeal and the strategies various administrations have adopted to export it. Their analysis of the decline of the American brand is particularly convincing and nuanced. Their hallmark is the unusual and entertaining example which penetrates deeply into the subject, without sounding contrived. A definitive mark of quality in a small book such as this one is how many questions it poses. Those who read it will come away with plenty of their own ideas about what Brand America needs to restore its tarnished fortunes.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Completely changed my mind about the USA, 20 Feb 2005
I've totally lost count of the number of books I've read about America - Supersize Me, No Logo, Branded, The World We're In, Fast Food Nation, Why Do They Hate Us, etc, etc, but none of them were news to me. This book really is what it says on the blurb, a totally fresh perspective on the US and US power. I thought the "brand" angle was going to be a bit of a gimmick at first but actually it makes perfect sense, america IS a brand and its a brand in TROUBLE. Now how do we get George W Bush to read this li'l gem!!!
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Most Recent Customer Reviews

3.0 out of 5 stars not as insightful as I'd hoped
I read this book with the expectation that it'd give me some fresh ideas about why Americans behave the way they do -- in life in general, in business. Read more
Published on 24 Jan 2006 by Cheryl Bernside

4.0 out of 5 stars A book on a very actual topic
'Brand America: The Mother of All Brands' is a fine read on a very contemporary and original topic: how America promotes its brand to its fellow citizens and to the rest of the... Read more
Published on 26 Nov 2004 by alexandercortey

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