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Product Description
Product Description
Whether you are running the capital campaign yourself or employing a consultant to help you design it, capital campaign planning is not a responsibility that can be easily delegated. If you are contemplating a capital appeal, you can increase your chances of success by understanding the principles of this book and adapting them to your own circumstances. The author uses a clear campaign model first established when she ran two successful and highly visible campaigns at The New York Public Library - it is a structure that has since been widely imitated throughout the US and the UK. This book is suitable for fundraisers, chief executives and other management staff, as well as trustees or management committees.
About the Author
Trudy Hayden is a strategic planning and fundraising consultant in the US and UK and has trained on Capital Appeals for DSC for several years. She has worked as Senior Director at the American Museum of Natural History. Previously she was Deputy Director of the Campaign at the New York Public Library.
Inside This Book
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First Sentence
In fundraising terminology, a capital campaign (or capital appeal) is defined as: a coordinated institutional effort, with a specified goal and timetable, to increase an organisation's permanent assets - a building, a significant expansion of programme, endowment, or a combination of these - that will lift the organisation to a higher level of performance. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In fundraising terminology, a capital campaign (or capital appeal) is defined as: a coordinated institutional effort, with a specified goal and timetable, to increase an organisation's permanent assets - a building, a significant expansion of programme, endowment, or a combination of these - that will lift the organisation to a higher level of performance. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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