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Product Description
Product Description
The key to successful fundraising is rigorous strategic planning and this title, aimed at all serious fundraisers, provides a background to the whole "Fundraising" series. The second edition draws on examples such as the NSPCC Full Stop campaign, to further clarify the principles and process of strategy and demonstrate its place in fundraising campaigns. The book: discusses the concept of strategy and its relevance to not-for-profit bodies; outlines the planning process for designing and implementing the strategy; provides case studies of different strategies in different types and sizes of funding programmes; and has been fully updated to take into account important changes in areas such as the tax regime and the National Lottery.
Inside This Book
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First Sentence
Strategy is a word used with familiarity, but not necessarily with precision. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Strategy is a word used with familiarity, but not necessarily with precision. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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47% buy the item featured on this page: Fundraising Strategy (CAF/DSC/ICFM Fundraising)£20.39 |
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15% buy The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships £8.59 |
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13% buy The Complete Fundraising Handbook £20.67 |
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