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Fundraising Strategy (CAF/DSC/ICFM Fundraising) (Paperback)

by Redmond Mullin (Author) "Strategy is a word used with familiarity, but not necessarily with precision ..." (more)
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Fundraising Strategy (CAF/DSC/ICFM Fundraising) + Fundraising Management: Analysis, Planning and Practice + The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
Price For All Three: £57.13

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Product details

  • Paperback: 160 pages
  • Publisher: Directory of Social Change; 2nd Revised edition edition (9 Dec 2002)
  • Language English
  • ISBN-10: 1903991226
  • ISBN-13: 978-1903991220
  • Product Dimensions: 23 x 15.2 x 1 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 504,639 in Books (See Bestsellers in Books)

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Product Description

Product Description

The key to successful fundraising is rigorous strategic planning and this title, aimed at all serious fundraisers, provides a background to the whole "Fundraising" series. The second edition draws on examples such as the NSPCC Full Stop campaign, to further clarify the principles and process of strategy and demonstrate its place in fundraising campaigns. The book: discusses the concept of strategy and its relevance to not-for-profit bodies; outlines the planning process for designing and implementing the strategy; provides case studies of different strategies in different types and sizes of funding programmes; and has been fully updated to take into account important changes in areas such as the tax regime and the National Lottery.
Inside This Book (Learn More)
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Strategy is a word used with familiarity, but not necessarily with precision. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Fundraising Strategy (CAF/DSC/ICFM Fundraising)
47% buy the item featured on this page:
Fundraising Strategy (CAF/DSC/ICFM Fundraising)
£21.80
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17% buy
Fundraising Management: Analysis, Planning and Practice
£26.24
The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
15% buy
The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships 4.8 out of 5 stars (4)
£9.09
The Complete Fundraising Handbook
13% buy
The Complete Fundraising Handbook 3.0 out of 5 stars (1)
£21.02
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