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Freud in the City
 
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Freud in the City (Hardcover)

by David Freud (Author)
3.4 out of 5 stars See all reviews (5 customer reviews)
RRP: £18.00
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Product details

  • Hardcover: 386 pages
  • Publisher: Bene Factum Publishing Ltd (2 May 2006)
  • Language English
  • ISBN-10: 1903071100
  • ISBN-13: 978-1903071106
  • Product Dimensions: 23 x 15 x 4.2 cm
  • Average Customer Review: 3.4 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 301,976 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review
`He is a natural storyteller with an ability to write about complicated financial issues in plain English...Frankness is one of the many merits of this engaging and amusing autobiography...City investment banking changed over Freud's career to a far more competitive, fast-paced business where individual talent was increasingly important. He captures the chaos, cut and thrust and sheer comedy of this world.' --Financial Times --This text refers to the Paperback edition.

Review
Perhaps David Freud's greatest respray job was the stockmarket flotation of Eurotunnel. Not only did he come up with a clever way to make shares in Eurotunnel plc seem more than a wing-and-a-prayer speculation, he managed to flog the stock at the height of the stockmarket crash of 1987...It was not particularly surprising that John Hutton, the Work and Pension Secretary, should turn to this particular ex-banker when ordered by Tony Blair to come up with something snappy on welfare reform.' --This text refers to the Paperback edition.

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Customer Reviews

5 Reviews
5 star:
 (3)
4 star:    (0)
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1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.4 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 11 people found the following review helpful:
5.0 out of 5 stars Funny, interesting and very well written...., 18 May 2006
By Mr. I. D. Shepherd "Ian" (London) - See all my reviews
(REAL NAME)   
This is an excellent read. I was nearly put off by the subject matter - career of some Freud offspring in banking - but it actually reads like a great novel. I got caught-up in the characters, the deals, the atmosphere - and when I reflected after reading the book I realised I actually knew a whole lot about the workings of the city, without any of the pain of a text book. I would definitely recommend it - if nothing else there is some great dialogue and stories, so it's sure to amuse. And if you want to know about how the City works, it's a must.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars The Classic Account of the City, 8 Dec 2008
By Roger Devlin (London) - See all my reviews
(REAL NAME)   
After the financial crisis of September 2008, this book reveals itself as an account of an historical period when the investment banks ran rampant with the world economy. One reads with fascination how the author and his colleagues simply made up the rules as they went along, with the regulators taking at least a decade to catch up. When they did, he writes, they didn't like it one bit. There've been a slew of books about Wall Street, but as far as I am aware this is the only readable account of what it was like in the City. For that reason alone it is destined to become the classic account, I guess. The author clearly doesn't anticipate the investment banking endgame and luckily he hasn't got a theory about what is happening. He just describes it as he saw it. I thought it was pretty funny, had genuine pace and was spot-on in capturing the changing spirit of the place as the years rolled along.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars The fun's in the dialogue, 14 Oct 2008
By S. Fox (Middlesex, UK) - See all my reviews
(REAL NAME)   
The best aspect of this book is all the dialogue, which captures all the
people and situations with great economy. It's like Barbarians at the Gate
in that way, though how Freud managed to remember all those conversations
over 20 years is amazing. I laughed out loud at the bit where he is having a row with Gerald Corbett of Railtrack in the dark because neither of them could work out how to operate the movement sensitive light switch.I like his persona, too. He doesn't take himself too seriously and spends a fair chunk of the book poking fun at his own cock-ups. As he admits, a safe pair of hands he certainly wasn't, at least not in the early years.He rushes through many of his big later deals, though, probably because they went OK and he couldn't get a funny angle.
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Most Recent Customer Reviews

1.0 out of 5 stars Freud's Heap Of Garbage That Avoids Telling The Truth!!
I have read David Freud's book, and I have to ask why someone with his mentality would write such rubbish. Read more
Published 4 months ago by Mr. Jack Gray

1.0 out of 5 stars So-so, not the best book on the City, somewhat egotistical
Good autobiographies of City folk or well written reflexions on what they think works in finance are often some of the best book ever. Read more
Published 16 months ago by Epictetus

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