by Don Tapscott
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Product Description
Product Description
Future Focus is an attempt to predict the future. It′s not an easy task since you obviously cannot study the future. How do you measure business success? How do you pick future winners?
In telling the stories of how 21 companies are capturing 21st century success, Future
Focus demonstates the power of the historical approach in predicting the future. Theodore Kinni and Al Ries use four hard criteria (revenue growth, profit growth, growth in market value and growth in globalisation) and four soft criteria (marketing innovation, technological innovation, degree of focus and future prospects) to draw out the secrets of success and the lessons other businesses can learn.
In Future Focus Theodore Kinni and Al Ries answer the three critical questions that everyone involved with business,including leaders, managers, financial professionals, investors and employees, must ask when planning for the future:
In telling the stories of how 21 companies are capturing 21st century success, Future
Focus demonstates the power of the historical approach in predicting the future. Theodore Kinni and Al Ries use four hard criteria (revenue growth, profit growth, growth in market value and growth in globalisation) and four soft criteria (marketing innovation, technological innovation, degree of focus and future prospects) to draw out the secrets of success and the lessons other businesses can learn.
In Future Focus Theodore Kinni and Al Ries answer the three critical questions that everyone involved with business,including leaders, managers, financial professionals, investors and employees, must ask when planning for the future:
- What are the essential ingredients of 21st century corporate success?
- Which companies best exemplify these qualities?
- How can we learn and profit from their example?
From the Inside Flap
Future Focus Future Focus will be the new benchmark for global business. Future Focus is an attempt to predict the future. It’s not an easy task since you obviously cannot study the future. How do you measure business success? How do you pick future winners? In telling the stories of how 21 companies are capturing 21st century success, Future Focus demonstrates the power of the historical approach in predicting the future. Theodore Kinni and Al Ries use four hard criteria (revenue growth, profit growth, growth in market value and growth in globalization) and four soft criteria (marketing innovation, technological innovation, degree of focus and future prospects) to draw out the secrets of success and the lessons other businesses can learn. In Future Focus Theodore Kinni and Al Ries answer the three critical questions that everyone involved with business, including leaders, managers, financial professionals, investors and employees, must ask when planning for the future:
- What are the essential ingredients of 21st century corporate success?
- Which companies best exemplify these qualities?
- How can we learn and profit from their example?
Inside This Book
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First Sentence
Faced with a fast-changing market driven by converging technologies, 3Com is broadening its focus to serve customers no matter what networks they choose. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Faced with a fast-changing market driven by converging technologies, 3Com is broadening its focus to serve customers no matter what networks they choose. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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