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Amazon.co.uk Review
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
Product Description
Inside the Tornado teaches a startling lesson. As markets change, the very skills that youve just perfected become your biggest liabilities, and if you cant put them aside to acquire new ones youre in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from marketleading firms to illuminate every dimension of managing a marketfocused business strategy. All industries which rely on technology not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry must learn to thrive Inside the Tornado.
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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
Product Description
Inside the Tornado teaches a startling lesson. As markets change, the very skills that youve just perfected become your biggest liabilities, and if you cant put them aside to acquire new ones youre in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from marketleading firms to illuminate every dimension of managing a marketfocused business strategy. All industries which rely on technology not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry must learn to thrive Inside the Tornado.
See all Product Description