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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
 
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Paperback)

by Geoffrey A. Moore (Author)
4.1 out of 5 stars  See all reviews (7 customer reviews)
RRP: £14.99
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Frequently Bought Together

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge + Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers + Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Price For All Three: £29.92

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)

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Product details

  • Paperback: 256 pages
  • Publisher: Capstone; New edition edition (1 Jan 1998)
  • Language English
  • ISBN-10: 190096158X
  • ISBN-13: 978-1900961585
  • Product Dimensions: 22.8 x 15 x 2.2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 186,616 in Books (See Bestsellers in Books)

    Popular in this category:

    #23 in  Books > Business, Finance & Law > Management > Marketing Management

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Product Description

Amazon.co.uk Review

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.


Product Description

Inside the Tornado teaches a startling lesson. As markets change, the very skills that you′ve just perfected become your biggest liabilities, and if you can′t put them aside to acquire new ones you′re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market–leading firms to illuminate every dimension of managing a market–focused business strategy. All industries which rely on technology – not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry – must learn to thrive Inside the Tornado.
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Customer Reviews

7 Reviews
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Average Customer Review
4.1 out of 5 stars (7 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
2.0 out of 5 stars Read 'Information Rules' instead if you want the real facts!, 29 Jan 2002
Geoffrey Moore's prescription for marketing types and company officers in high tech industry suffering from eCommerce/Internet complaint is TALC, the Technology Adoption Life Cycle (ha, was that supposed to be funny?). Originally written in the mid 90's so I've made allowances for the lack of empirical evidence for Geoffery's assertions which seem to based more on gut feel or instinct. TALC and the Inside the Tornado has too much intuition, read Hal and Varian's 'Information Rules' if you want to find out what is really going on. Unorganised, poorly edited and of little current relevance.
Over uses 'to be sure'.
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4 of 4 people found the following review helpful:
4.0 out of 5 stars The concepts will radically focus your marketing activities!, 12 Nov 1999
By A Customer
The concepts introduced by Moore can radically reduce marketing communciation costs by reducing inaproporate and un-timely marketing activities. He focuses on segementing the marketing in an additional dimension called 'Technology Adoption Life Cycle'. This is used to measures the degree of assimilation of a customer and readiness to adopt a new techncology. Moore suggests new ideas how this information can be used to turn customers from sceptics to supportive prospects. It becomes clear how appropriate and timely marketing communication stragtegies enable new products to cross the 'chasm' into the 'tornado'.

An excellent books which I have practically used and and demonstrated that the concepts can also be applied to technolgy service organisations as well as technology products.

Colin Robert Bacon (M.Sc. Cranfield, UK)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars insightful marketing framework for an engineer, 20 Aug 1999
By A Customer
This review is from: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Hardcover)
I'm a systems engineer and found the framework developed in the book useful in understanding where different high-tech companies are in their respective product life-cycles. Perhaps, this is elementary knowledge for marketing folks.
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Most Recent Customer Reviews

4.0 out of 5 stars I loved this author!!!

I am currently doing my dissertation on implementing VLEs into HE, and have found this book as well as 'crossing the chasm' invaluable. Read more
Published 8 months ago by Mrs. HM Van Der SPUY

5.0 out of 5 stars Excellent For Anyone setting up a business
1..Gives you concise live examples of how to apply successfully strategies to ensure one acheives success in the chosen market. 2.. Read more
Published on 10 Jul 1999

5.0 out of 5 stars IF YOU ARE IN HIGH-TECH AND HAVEN'T READ THIS THEN GO HOME!
SIMPLE. ELEGANT. COMPELLING. ENGAGING. OBVIOUS AND A MARVEL. TELLS YOU ALL YOU ALREADY FEEL YOU KNOW AND TELLS YOU ALL YOU SHOULD KNOW. BRILLIANT. Read more
Published on 9 Sep 1998

4.0 out of 5 stars Moore understands the economics of information
Traditional economic models do not work when we apply them to the value of information and knowledge. Information has value, but only for a short time. Read more
Published on 3 Dec 1996

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