Book Description
When you turn it on, they know you turned it on. When you change channels or take a trip to the virtual shopping mall, they'll be following you. Find out what broadcasters are saying about interactive television. Hear their Orwellian plans to keep a file on every viewer, in every single home. Who buys the file? The highest bidder. What will they do with it? Figure out how to modify your behavior. What say do you have? None. Just as you have no idea what software is downloaded to your set top box. The applications are already written, many of them aimed at children. This might be the last generation to have privacy as we know it.
Spy TV catches the media execs out, tricking them into exposing their plans from their own mouths. That is why interactive television producers like Alan Lambert (see below) are fuming - this book describes the direct marketing techniques and artificial intelligence software they plan to use.
What really excites these men and women is the way interactive television will create experimental conditions in the home. Your TV set will be able to show you something, monitor how you respond, and then show you something else—repeating a cycle of stimulus, observation and response until they get the behavior they're after—whether it is buying corn flakes or voting in an election.
Spy TV serves as a compact guide to privacy and the "digital revolution" for anyone studying new media, and a wake up call to everyone else.
From the Publisher
Spy TV won the 1999 Winston Award from Privacy International for outstanding contribution to the cause of privacy. David Burke is the British Director of White Dot, the international campaign against television, and helped write "TV That Watches You: The Prying Eyes of Interactive Television", commissioned by the Center for Digital Democracy in Washington.
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