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Advertising for the Small Business: How to Get Maximum Sales for the Minimum Cost

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Advertising for the Small Business: How to Get Maximum Sales for the Minimum Cost (Paperback)

by Nick Daws (Author)

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Product details

Paperback: 174 pages
Publisher: Otter Publications; 2Rev Ed edition (31 May 2000)
Language English
ISBN-10: 189905314X
ISBN-13: 978-1899053148
Product Dimensions: 23.2 x 15.6 x 1.2 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 304,916 in Books (See Bestsellers in Books)

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Synopsis
There are endless advertizing options available for people in snall business. Newspapers, magazine, radio, television and the Internet are just the beginning. But where do you start? How do you ensure you get good value for money? Is there any inexpensive or free advertising? This book seeks to answers these, and many other questions. It has been written specially for people running their own business or handling the sales and marketing for a small company. It's a practical guide, providing an introduction to advertising for business where budgets may be limited but sales success is vital in a competitive environment. The book explains about: the principles of advertising; your advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; public relations.

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