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Britain TM : Renewing Our Identity
 
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Britain TM : Renewing Our Identity (Paperback)

by Mark Leonard (Author)
3.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 70 pages
  • Publisher: Demos (1 Jan 1997)
  • Language English
  • ISBN-10: 1898309787
  • ISBN-13: 978-1898309789
  • Product Dimensions: 23 x 15.2 x 0.6 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 730,220 in Books (See Bestsellers in Books)

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Product Description

Book Description
Britain’s recent successes in creative industries and its steady economic growth are dispelling much of the introversion and pessimism of recent decades. But around the world Britain continues to seen as backward-looking and aloof. This report sets out how we might rethink Britain’s identity to reflect what Britain has become in the late 1990s. It draws on data about how Britons have changed their views and sets out some of the themes that might shape Britain’s identity in the future.

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3.0 out of 5 stars Early Contribution to the Nation Branding Debate, 30 Jan 2007
Mark Leonard and The Foreign Policy Centre have done an excellent job in promoting attention to UK public diplomacy. This contribution sets out some of the basic ideas about nation branding and relates this to a project to renew British identity. It's an interesting read partly for the discussion of branding but also because its brimming with New Labour/Cool Britannia confidence! The later work on public diplomacy is a little bit more realistic about the feasibility of these kind of projects.
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