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Developing Successful Sport Sponsorship Plans (Sport Management Library)

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Developing Successful Sport Sponsorship Plans (Sport Management Library) (Paperback)

by David K. Stotlar (Author)

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Product details

Paperback: 139 pages
Publisher: Fitness Information Technology, Inc, U.S. (1 Oct 2000)
Language English
ISBN-10: 1885693257
ISBN-13: 978-1885693259
Product Dimensions: 27.6 x 21.4 x 1.4 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 973,034 in Books (See Bestsellers in Books)

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Product Description

Product Description
Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship. This is because sponsorship had the potential to deliver advertising messages more effectively than established advertising channels. Through sponsorship packages, sport activities and corporations can create symbiotic relationships that are greater than the sum of the separate entities. This unique book guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages. Key topics include the background of sponsorship, recent controversies, identifying and investigation potential sponsors, image objectives, sales objectives, hospitality, employee morale, cross-promotion, grassroots community-based sponsorship, agents and agencies, stadium naming, collateral support, pricing, relative value and competitive market strategies. And of course, there's a chapter on how to prepare the perfect cover letter to lead to a winning proposall

About the Author
David K Stotlar

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