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The Little Red Book of Selling: 12.5 Principles of Sales Greatness (Hardcover)

by Jeffrey Gitomer (Author) "Why do people buy?" is a thousand times more important than "How do I sell? ..." (more)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

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This item: The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money by Jeffrey Gitomer
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success by Jeffrey Gitomer
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Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

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Product details

Hardcover: 220 pages
Publisher: Bard Press; illustrated edition edition (1 Oct 2004)
Language English
ISBN-10: 1885167601
ISBN-13: 978-1885167606
Product Dimensions: 19.3 x 13.2 x 1.8 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 42,021 in Books (See Bestsellers in Books)
Popular in these categories:
#16 in Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
#53 in Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity

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Product Description

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives. In The Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success-long term, relationship driven, and referral oriented-nothing to do with manipulation or other seedy tactics. It has everything to do with understanding buying motives and taking ethical actions.

Inside This Book (Learn More)

First Sentence
"Why do people buy?" is a thousand times more important than "How do I sell?" Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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	77% buy the item featured on this page: The Little Red Book of Selling: 12.5 Principles of Sales Greatness 4.5 out of 5 stars (2) �9.45
	7% buy Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money 4.5 out of 5 stars (4) �7.18
	6% buy Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success 4.5 out of 5 stars (2) �7.89
	5% buy The Sales Bible: The Ultimate Sales Resource 4.3 out of 5 stars (16) �9.07

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5 of 5 people found the following review helpful:

4.0 out of 5 stars A small book packed with sales ideas , 27 Jul 2007

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

In 1966, Mao Tse-Tung published The Little Red Book of his quotations. Sales whiz Jeffrey Gitomer now offers its namesake: the Little Red Book of Selling. Like Mao's book of political orientation, Gitomer recommends that you read his book of sales instruction over and over. And yet, most of its urgings may not need so many repetitions, since they are familiar and not hard to understand: "Work hard!" "Be prepared!" "Kick yourself in the duff" (only, he doesn't say "duff"). Gitomer fans can be assured that this accessible bestseller reinforces his basic productive teachings about assertive selling attitudes and strategic preparedness, though it sometimes feeds a little too much into his star "guru" image. For instance, maybe it wasn't necessary to attribute pop-up quotes to him in his own book. We find that Gitomer couches real scattered gems of sales wisdom in just enough jazzy layouts, snappy aphorisms, savvy and silly suggestions, big-type quotations, startling vulgarisms, humorous asides, quaint cartoons, red headlines, gold bullet points and free-wheeling commands to keep even the most distractible sales student alert.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Review from a Sales Training expert for Little Red Book of Selling, 3 April 2007

By	Gavin Ingham "Author & motivational speaker" (United Kingdom) - See all my reviews

How many sales books have you read in the last year? How many sales books have you read during your career? If you're like most salespeople the answer is more than likely, "Not enough!"

In the Little Red Book of Selling Gitomer seeks to educate and inspire salespeople in a way that gets them thinking for themselves without switching off. This, in my opinion, he achieves, thus making this the best and most powerful of his books to date.

If you are looking for a theoretical tome or a straight "this is how to do it" approach then the Little Red Book may not be for you. This is not "war and peace" nor does it contain anything other shattering! If on the other hand you are looking for a down-and-dirty, in the trenches book that can make a difference to your sales with easy to implement tips and strategies then this is it.

The book is in bitesize chunks and can be dipped into or read from cover to cover. In it Gitomer covers the whole sales process and a lot of sales attitude from how to kick your own ass to using creativity in the sales process. The beauty of this format is that you can take what you want and leave the rest.

The book is beautifully put together, is small so it can go in a briefcase and has a lovely tactile, red cover which makes it nice to hold and to read. Despite it's simplicity, he explains techniques such as the Power Questions clearly and effectively in a manner which can be adapted to your particular sale. He even gives a few examples.

As a sales author and speaker, I picked this book up in New York because of it's looks not expecting much from the content. Although the content is basic to mid-level it is well written and accessible and I have recommended this book to many of my clients.

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