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2 of 3 people found the following review helpful:
5.0 out of 5 stars
A Management Seminar at Walt Disney World, 27 May 2004
A number of years ago, I had the pleasure of leading a group of our clients to do a site visit at Walt Disney World to study the best practices employed there. During that session, I was struck that people who had been at Disney World as customers many times had failed to appreciate the management lessons of how the results are achieved.This wonderful book gives you an experience very similar to the one that my clients and I had on this visit. You will find out about the incredible attention to detail that provides the potential for a flawless customer experience, the fabulous underground city beneath the Magic Kingdom, the remarkable recruitment and training methods used to produce the show with such a fine cast, and the principles of personal responsibility that make it all work. All of this is summarized into 7 simple lessons that you will have an easy time remembering. Each is rooted in Disney examples that will stick with you, making good hooks for remembering the principles. But this is not just another In Praise of Disney book. The author spends considerable time taking the principles and suggesting how they should be applied in other kinds of businesses, both large and small. This is done both through having 5 executives taking the tour, each from their own perspective, but also by providing some guidance at the end about how to use the lessons. The format of the book is somewhere between management fable and analyzed case study. Since it is neither and both, you will probably find this to be pleasant reading. I know I did. Enjoy and apply! Then give yourself a trip to Disney World to do advanced study as a reward! Disney offers many seminars and educational opportunities to extend the lessons offered in this book. How to sign up for these is outlined in the book. In light of shareholder dissatisfaction with how current management is running the theme parks, it would be interesting to see if the same high standards are being deployed today as are described in the book. The last time I was at Disneyland in California, it needed a good scrubbing and a new coat of paint.
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by Disney Institute
by Bill Capodagli
by Michael E. Gerber
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). 
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