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101 Ways to Promote Your Web Site (Paperback)

by Susan Sweeney (Author) "With millions of Web sites competing for viewers, how do you get the results you're looking for? ..." (more)
3.9 out of 5 stars See all reviews (13 customer reviews)

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Product details

  • Paperback: 528 pages
  • Publisher: Maximum Press; 4th Revised edition edition (1 Dec 2002)
  • Language English
  • ISBN-10: 1885068905
  • ISBN-13: 978-1885068903
  • Product Dimensions: 23.2 x 17.7 x 2.6 cm
  • Average Customer Review: 3.9 out of 5 stars See all reviews (13 customer reviews)
  • Amazon.co.uk Sales Rank: 60,713 in Books (See Bestsellers in Books)

    Popular in these categories:

    #8 in  Books > Business, Finance & Law > Sales & Marketing > Multi-level
    #25 in  Books > Business, Finance & Law > E-Commerce > Web Marketing
    #38 in  Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing

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  • See Complete Table of Contents

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Product Description

Product Description
Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web DESCRIPTION: The key to a Web site's success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a Web site successful.
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With millions of Web sites competing for viewers, how do you get the results you're looking for? Read the first page
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Customer Reviews

13 Reviews
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Average Customer Review
3.9 out of 5 stars (13 customer reviews)
 
 
 
 
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16 of 16 people found the following review helpful:
2.0 out of 5 stars Bland, 27 Nov 1999
By A Customer
This review is from: 101 Ways to Promote Your Web Site (Paperback)
This book is more about common sense than web promotion. It doesn't really get to the point, neither does it shed any new light on actual ways to promote your web site. I am an intermeddiate user, and as far as I'm concerened I could have got just as much common sense from my Uncle Albert, than from Susan Sweeny. Plus the Members Only Web Site is a joke! If you like this approach, then buy, if not, then spend your money on a more worthwhile book...
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11 of 11 people found the following review helpful:
2.0 out of 5 stars Book Title and Contents Do Not Match, 1 May 1999
By A Customer
This review is from: 101 Ways to Promote Your Web Site (Paperback)
The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet.
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4 of 4 people found the following review helpful:
1.0 out of 5 stars Number 102-Keep reviewing your own book., 6 Sep 1999
By A Customer
This review is from: 101 Ways to Promote Your Web Site (Paperback)
This book is terrible, A complete waste of my time and money. The 4 star rating for her book on this site is also bogus. It is obvious that she keeps giving herself her own book review. Just look above, all of the GOOD comments are from someone in Nova Scotia. (Hey, that's where she's from). Don't waste your money....
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Most Recent Customer Reviews

5.0 out of 5 stars excellent!
one of the best books i've ever read up on about this subject. Hundreds of ideas that i have put into practice and have actually worked!!!!!
Published on 3 Mar 2001

5.0 out of 5 stars This Book Is Pure Genius
I picked up this book a few nights ago, and haven't been able to put it down. The knowledge that I have gained from this book is incredible. The title says it all. Read more
Published on 2 Sep 1999

1.0 out of 5 stars Lack of Substance - Companion Web Site is A Joke!!!
I'm very disappointed by this book. There's no substance! All the book provides is some general information about the common promotion tools on the Web. Read more
Published on 27 Aug 1999

5.0 out of 5 stars Read this book before you put your web pages online!
A very well rounded and easy to understand book on web promotion strategies that gets people started on the right foot. Read more
Published on 6 Aug 1999

5.0 out of 5 stars I love this book!
101 Ways to Promote Your Web Site will cut years off your internet marketing learning curve. The book has 17 Chapters, each filled with many great time saving tips to increase... Read more
Published on 15 Jun 1999

5.0 out of 5 stars A great insight
I have read Ms. Sweeney's book and have found it to be of great help in my planning and thinking process. A great insight to the world of Internet Marketing.
Published on 20 April 1999

5.0 out of 5 stars "101 Ways.." Proves that you can never know everything
I have traveled across the USA for years consulting with major corporations on how to improve their web sites. After reading Susan Sweeney's novel "101 Ways.. Read more
Published on 18 April 1999

5.0 out of 5 stars The perfect book! I now have tripledthetraffic to my website
Susan Sweeney is brilliant! Her wonderful and genius book has tripled the traffic to my website!!! There are so many great and easy tips to improve and increase traffic to your... Read more
Published on 6 April 1999

5.0 out of 5 stars Great help for someone new to the Internet
Having only just "gone Online" recently, our company was not too experienced with websites. Read more
Published on 12 Mar 1999

5.0 out of 5 stars The perfect companion for on-line entrepreneurs!
I thought I knew all there was to know about marketing an on-line business, but this book truly enlightened me. Read more
Published on 11 Mar 1999

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