See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

6 used & new from £2.00
See All Buying Options
Have one to sell? Sell yours here
 
   
Marketing with e-Mail
 
 
Share your own customer images
Search inside another edition of this book

Marketing with e-Mail [Illustrated] (Paperback)

by Kinnard (Author) "The first chapter of this book is devoted to e-mail newsletters for one reason: They work ..." (more)
4.5 out of 5 stars See all reviews (2 customer reviews)

Available from these sellers.


2 new from £2.00 4 used from £2.17
Other Editions: RRP: Our Price: Other Offers:
Paperback (3rd Revised edition) 11 used & new from £18.38

Customers Who Bought This Item Also Bought

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

by David Viney
4.4 out of 5 stars (21)  £9.74
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott
3.8 out of 5 stars (13)  £7.79
› Explore similar items

Product details

  • Paperback: 312 pages
  • Publisher: ebrandedbooks.com,US; 2nd illustrated edition edition (1 Nov 2000)
  • Language English
  • ISBN-10: 1885068514
  • ISBN-13: 978-1885068514
  • Product Dimensions: 22.7 x 17.7 x 1.9 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,907,235 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Email Marketing
   www.Bronto.com    Learn email marketing from A to Z. Download our companion today! 
Email Marketing
   www.ConstantContact.com    250,000+ small businesses choose us for email marketing. Free trial. 
Free Email Marketing
   www.MailChimp.com    MailChimp makes email fun and easy. Get your free account today. 
  
 

Product Description

Karen Axelton, managing editor, Entrepreneur Magazine's Business Start-Ups
"Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it."

Book Description
E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Topics include e-mail newsletters, online networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. Small businesses will appreciate information on how to level the playing field with larger competitors by exploiting the unique opportunities available through e-mail.

See all Product Description
Inside This Book (Learn More)
Browse and search another edition of this book.
First Sentence
The first chapter of this book is devoted to e-mail newsletters for one reason: They work. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

2 Reviews
5 star:
 (1)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
11 of 11 people found the following review helpful:
5.0 out of 5 stars Useful and ethical, 31 Jul 2007
By Wayne Redhart "Also on Twitter!" (West Midlands, UK) - See all my reviews
(TOP 500 REVIEWER)      
This review is from: Marketing with E-mail: A Spam-free Guide to Increasing Sales, Building Loyalty and Increasing Awareness (Paperback)
Kinnard has written a pioneering guide-book on marketing without resorting to abuse of e-mail methods. Whether you are selling male 'performance-enhancing' drugs or PhDs from Kabul University, there are alternatives to bombarding potential customers with spam mail. Thanks to the subscription mailing list I set-up, my "100% UNCENSORED XXX PARIS HILTON DVD" stall broke countless records (not to mention rules) when I debuted at the Church Fair. Over £800 was raised for the initiative to promote strict abstinence to parish teenagers. I am eternally grateful to the publishers for having sent the unsolicited e-mail that resulted in my awareness of this excellent manual.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
6 of 7 people found the following review helpful:
4.0 out of 5 stars A book devoted to using e-mail marketing effectively., 18 Jan 2001
By A Customer
E-mail marketing is alternately seen as the 'killer-application' of the Internet, or the scourge of business and consumers through the use of indiscriminate 'spam' clogging up e-mail boxes and raising high emotions. Using e-mail marketing well can indeed create big rewards for a business, but if it goes horribly wrong then it can also be a PR disaster. In the midst of these two extremes, e-mail marketing can absorb a considerable amount of time for little profitable return.

This book is devoted to getting the e-mail aspect of the Internet right and it's packed full of valuable guidance and advice for novices and for those wanting to make more of this resource. In the same way that websites will succeed through great content, so will e-mail marketing generate the best results if the content is right - this book shows how to make use of the medium in the best possible way to use the content effectively.

Shannon Kinnard is a business consultant in the USA and in this second edition of her guide to e-mail marketing, she demonstrates how to expand and improve marketing opportunities, communications and online relationships at a lower cost than any other medium.

So if you need to know about dealing with 'soft' or 'hard bounce', the ideal timing of e-newsletters, whether to use HTML or text format in e-mails, or setting up a control system for testing, this book will give you the answers. In addition, it finishes with a short review of what the author considers are the best 20 examples of e-publications - mostly marketing related but including some consumer examples as well - so you can judge your efforts against some of the top-performers in the field.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Complete Guide to Internet...

Complete Guide to...

"..the discipline and meticulousness of his techniques alone... Read more

›Find similar items

 

Up to 75% off Shoes

Shoe Clearance - 75% off Shoes
Save up to 75% on shoes for the whole family.

›Shop clearance shoes

  

Up to 50% off Dental Care

Braun Oral-B Professional Care 6000 Rechargeable Toothbrush - Pack of 2
Put a sparkle in your smile with up to 50% off selected Oral-B and Philips rechargeable toothbrushes.

›Up to 50% off power toothbrushes

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates