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Business to Business Internet [Illustrated] (Paperback)

by Silverstein (Author) "This is the Age of the "e"; e-marketing is the new term for marketing; eCRM is the latest positioning for Customer Relationship Management; e-commerce is..." (more)
4.0 out of 5 stars See all reviews (7 customer reviews)

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Product details

  • Paperback: 492 pages
  • Publisher: ebrandedbooks.com,US; 3rd illustrated edition edition (1 Nov 2000)
  • Language English
  • ISBN-10: 1885068506
  • ISBN-13: 978-5246016503
  • Product Dimensions: 22.8 x 17.8 x 2.7 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 3,015,734 in Books (See Bestsellers in Books)

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Product Description

Deborah Fischer-Brown, director of advertising and direct marketing, Sun Microsystems
"Required reading for any Web marketer . . . The chapter on 'Generating and Qualifying Leads' is alone worth the price of the book."

Dick Shaver, president, Center for Consumer Guided Marketing
"A trail blazed through a new frontier that will save many false starts and much wasted time."

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Inside This Book (Learn More)
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First Sentence
This is the Age of the "e"; e-marketing is the new term for marketing; eCRM is the latest positioning for Customer Relationship Management; e-commerce is an integral part of selling for most b-to-b companies. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

7 Reviews
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4.0 out of 5 stars (7 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
2.0 out of 5 stars Out-dated before it's published, 26 Nov 1999
By larspalbol@hotmail.com (Copenhagen, Denmark) - See all my reviews
This review is from: Business-to-business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing (Paperback)
I gave up about two thirds of the way into this book. The most innovative ideas the book could muster in terms of marketing using internet was "Web Response Forms" (basically electronic versions of the any marketing response form). Not my idea of visionary thoughts. Also suggested: direct mailing campaigns using e-mail - everybody should know by now that this is a proven way to failure. The book does warn that it may not be the best idea in the world. What I don't get is: why not explain that it's a "no go"?

The methods suggested are all more or less spun of traditional marketing schemes (using paper!).

Read Seth Godins Permission Marketing instead!

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4.0 out of 5 stars Extremely useful book for B2B Internet marketeers, 14 Aug 1999
By A Customer
This review is from: Business-to-business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing (Paperback)
As an Electronic Commerce Consultant from Bombay, India, I found this book very useful to promote businesses of my clients on the Internet.

The book is a good one stop resource for tactics and trends in Internet Marketing. The third chapter itself ("Generating Leads..") is worth the investment in the entire book.

I strongly recommend the book to readers from countries like India, where Internet is slowly gaining ground and people are looking for ways to utilise this beautiful medium to promote their businesses.

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4.0 out of 5 stars Extremely useful book for B2B Internet marketeers, 14 Aug 1999
By A Customer
This review is from: Business-to-business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing (Paperback)
As an Electronic Commerce Cnsultant from Bombay, India, I found this book very useful to promote businesses of my clients on the Internet.

The book is a good one stop resource for tactics and trends in Internet Marketing. The third chapter itself ("Generating Leads..") is worth the investment in the entire book.

I strongly recommend the book to readers from countries like India, where Internet is slowly gaining ground and people are looking for ways to utilise this beautiful medium to promote their businesses.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


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Most Recent Customer Reviews

4.0 out of 5 stars Very practical and up-to-date (1999)
Barry Silverstein gives practical and proven tips and tricks of the online direct marketing trade in combination with usefull business cases. Read more
Published on 13 Aug 1999

4.0 out of 5 stars Excellent content but overly abstract and theoretical.
Extremely thorough but conceptual in approach. Not enough URLs cited so that reader can see these principles in action. No screen shots at all. Read more
Published on 4 May 1999

5.0 out of 5 stars good
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Published on 22 Feb 1999

5.0 out of 5 stars good
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Published on 22 Feb 1999

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