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Business to Business Internet (Paperback)
by Silverstein (Author) "This is the Age of the "e"; e-marketing is the new term for marketing; eCRM is the latest positioning for Customer Relationship Management; e-commerce is..." (more)
4.0 out of 5 stars  (7 customer reviews)

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Product details
  • Paperback: 492 pages
  • Publisher: ebrandedbooks.com,US; 3rd Ed edition (1 Nov 2000)
  • Language English
  • ISBN-10: 1885068506
  • ISBN-13: 978-1885068507
  • Product Dimensions: 22.8 x 17.8 x 2.7 cm
  • Average Customer Review: 4.0 out of 5 stars  (7 customer reviews)
  • Amazon.co.uk Sales Rank: 2,113,194 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback (4th Ed) |  Unbound  |  All Editions

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Product Description
Deborah Fischer-Brown, director of advertising and direct marketing, Sun Microsystems
"Required reading for any Web marketer . . . The chapter on 'Generating and Qualifying Leads' is alone worth the price of the book."

Dick Shaver, president, Center for Consumer Guided Marketing
"A trail blazed through a new frontier that will save many false starts and much wasted time."

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Inside This Book (Learn More)
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First Sentence
This is the Age of the "e"; e-marketing is the new term for marketing; eCRM is the latest positioning for Customer Relationship Management; e-commerce is an integral part of selling for most b-to-b companies. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

7 Reviews
5 star: 28%  (2)
4 star: 57%  (4)
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2 star: 14%  (1)
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