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Marketing on the Internet (Marketing on the Internet, 5th ed)
 
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Marketing on the Internet (Marketing on the Internet, 5th ed) (Paperback)
by Zimmerman (Author)
5.0 out of 5 stars  (2 customer reviews)

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Product details
  • Paperback: 482 pages
  • Publisher: ebrandedbooks.com,US; 5th Ed edition (1 Nov 2000)
  • Language English
  • ISBN-10: 1885068492
  • ISBN-13: 978-1885068491
  • Product Dimensions: 22.7 x 17.8 x 2.7 cm
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 2,045,785 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback (3rd) |  All Editions

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Product Description
Mike Bayer, Compuserve
"If you are going to read only one book about Internet marketing this year, read this one."

Book Description
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Very good insight, 25 April 1999
By A Customer