Marketing on the Internet Marketing on the Internet, 5th ed: Amazon.co.uk: Zimmerman: Books

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Mike Bayer, Compuserve
"If you are going to read only one book about Internet marketing this year, read this one."

Book Description
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Very good insight, 25 April 1999

By A Customer

This review is from: Marketing on the Internet (Paperback)

Lots of good ideas for a new breed of marketing. Has helped make our site an internet leader in dance music.

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5.0 out of 5 stars A Great Tip on Every Page!, 24 Sep 1998

By A Customer

This review is from: Marketing on the Internet (Paperback)

I thought that by getting a web site my "electronic" cash register would simply light up around-the-clock. Wrong! *Marketing on the Internet, 3rd edition* has shown me that I also need to monitor it, analyze the results and then go ahead and promote it. Now my site is easy to get to, and easy to buy from!

A secret password comes with every book and opens up a "members only" companion web site containing continually updated information.

We've gotten our money's worth.

J. Westall, Skookum Inc.

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