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Type & Layout: Are You Communicating or Just Making Pretty Shapes

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Type & Layout: Are You Communicating or Just Making Pretty Shapes (Paperback)

by David Ogilvy (Foreword), Colin Wheildon (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 176 pages
Publisher: Worsley Pr (Aug 2005)
Language English
ISBN-10: 1875750223
ISBN-13: 978-1875750221
Product Dimensions: 24.1 x 18.8 x 1 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 230,201 in Books (See Bestsellers in Books)

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Customer Reviews

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4.5 out of 5 stars (2 customer reviews)

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3 of 3 people found the following review helpful:

5.0 out of 5 stars A book that will change the way you design print materials, 26 Nov 1998

By A Customer

This review is from: Type and Layout: How Topography and Design Can Get Your Message Across - Or get in the Way (Paperback)

Colin Wheildon presents in very clear, understandable language the results of his exhaustive study on the effects of design on readability. This book is the basis of much of the material I teach in seminars. It provides the foundation for much of the material I use in working with clients. Wheildon presents objective arguments for particular typeface choices and layout formats and substantiates his recommendations with hard data. In the never ending struggle to balance form and function, this book takes care of the function. Now, all the designer has to do is add the form.

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3 of 3 people found the following review helpful:

4.0 out of 5 stars Scientific Research of Comprehensibility, 17 Jan 1997

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This review is from: Type and Layout: How Topography and Design Can Get Your Message Across - Or get in the Way (Paperback)

This book reveals the results of extensive research that tries to demystify "comprehensibility", as Wheildon calls it. Most of the conclusions in the analysis only apply to reading material with long-running text. Armed with this caveat, the reader can learn a number of very useful facts about reading behaviour, and what effects different attributes of a page have on the average reader. Wheildon's tone can be annoying, but the book is an easy read, and also serves as a reference.

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