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Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor
 
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Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor (Hardcover)

by Craig Wilson; Peter Wilson (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £21.95
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Frequently Bought Together

Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor + A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy + Corporate Social Responsibility and International Development: Is Business the Solution?
Price For All Three: £56.60

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Product details

  • Hardcover: 190 pages
  • Publisher: Greenleaf Publishing (31 Oct 2006)
  • Language English
  • ISBN-10: 1874719969
  • ISBN-13: 978-1874719960
  • Product Dimensions: 23.4 x 16 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 487,099 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review
Entertaining, well written and refreshingly free of management jargon, this is an engaging contribution to the debate on development. William Keegan, Senior Economics Commentator, The Observer --The Observer

Make Poverty Business will revolutionise how people think about corporate social responsibility. No CEO should be without this book. Alex Singleton, Director-General, The Globalisation Institute --The Globalisation Institute

This is a savvy, eminently useful book that should be in the hands of global business managers and development agency staff alike. Craig Wilson and Peter Wilson go beyond the anecdotal evidence for tapping the consumer and outsourcing potential of the poor. In clear, no-nonsense language, they provide a roadmap of new angles, hidden pitfalls, and profitable shortcuts. They blend their first-hand, hard-won experience in developing nations with nuanced research by some of the world's leading development thinkers. Page for page, this book represents a very good deal - both for the poor harried managers in today's globalizing enterprises, and for the poor themselves, who will benefit from its impact. Joseph S. O'Keefe, writer in residence, The Brookings Institution --Brookings Institution

Product Description
Poor people in developing countries could make excellent suppliers, employees and customers but are often ignored by major businesses. This omission leads to increased risk, higher costs and lower sales. Meanwhile, businesses are asked by governments and poverty activists to do more for economic development, but their exhortations are rarely based on a proper business case. Make Poverty Business bridges the gap by constructing a rigorous profit-making argument for multinational corporations to do more business with the poor. It takes economic development out of the corporate social responsibility ghetto and places it firmly in the core business interests of the corporation, and argues that to see the poor only as potential consumers at the bottom of the pyramid (BOP) misses half of the story. Make Poverty Business examines the successes, failures and missed opportunities of a wide range of global companies including Wal-Mart, BP, Unilever, Shell and HSBC when dealing with the poor and with development advocates in the media, NGOs, governments and international organisations. It includes a discussion on how to use a poverty perspective to provoke profitable innovation - not only to create new products and services but also to find new sources of competitive advantage in the supply chain and to develop more sustainable, lower-cost business models in developing countries. Make Poverty Business will be essential reading for international business managers seeking to increase profits and decrease risks in developing countries, development advocates who seek to harness the profit motive to achieve reductions in poverty, and academics looking for practical strategies on how business can implement BOP initiatives in developing countries.

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Average Customer Review
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Win-win, 20 Nov 2006
By L. PITT (London, UK) - See all my reviews
(REAL NAME)   
At last a book that describes a real win-win for businesses interested in serving the world's poor. "Make Poverty Business" discusses the people at the "bottom of the pyramid" not just as consumers of big business products and services, but also as prospective suppliers and employees. Peter Wilson and Craig Wilson put forward an engaging proposition for companies who are interested in working with and helping the poor, but which, at the same time, need to take risk out of their endeavours. This book shows us how business can make profits, not at the expense of the poor, but to their benefit.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars An important book, long overdue, 15 Jan 2007
By H. R. Macdonald (London) - See all my reviews
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There has been far too much noise, recently, and not enough action to relieve the incredible poverty still endured in much of Africa. The solution must come not from charity but business, and this book is a fine starting point for any CEO wishing to address this huge challenge in a profitable manner. Well-argued and comprehensive, the authors' case for a holistic approach to the poor - as employees and stakeholders, as well as customers - must resonate with anyone who has observed the rapid development in S.E. Asia, China or India.
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