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Be Your Own Spin Doctor: A Practical Guide to Using the Media
 
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Be Your Own Spin Doctor: A Practical Guide to Using the Media (Paperback)
by Paul Richards (Author)
4.0 out of 5 stars  (4 customer reviews)

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5 used & new available from £3.50
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Product details
  • Paperback: 144 pages
  • Publisher: Take That; 1st edition (2 April 1998)
  • Language English
  • ISBN-10: 187366852X
  • ISBN-13: 978-1873668528
  • Average Customer Review: 4.0 out of 5 stars  (4 customer reviews)
  • Amazon.co.uk Sales Rank: 281,682 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback (2nd) |  All Editions


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Product Description
Synopsis
A fresh and funny guide aimed at anyone who wishes to use the media containing anecdotes, real life examples and practical advice on what works and what to avoid. The chapters cover the latest information on today's media, how to write a press release and how to plan a media relations campaign.

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