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Creative Content for the Web
 
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Creative Content for the Web (Paperback)

by Marc Millon (Author)
2.0 out of 5 stars See all reviews (1 customer review)
Price: £14.95 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Paperback: 188 pages
  • Publisher: Intellect Books (May 1999)
  • Language English
  • ISBN-10: 1871516978
  • ISBN-13: 978-1871516975
  • Product Dimensions: 22.2 x 16.5 x 1.3 cm
  • Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 2,337,955 in Books (See Bestsellers in Books)

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Product Description

Product Description
This text shows how to create attractive, effective content for the World Wide Web. It is aimed at the reader wishing to use the Web as an open forum for writing, to write for electronic publishers, commercial and corporate clients, self-promotion and publishing tool, or to post academic articles.

From the Author
Empowers all to understand and publish on the web.
To understand creative content for the web, this book examines how the medium differs from other media. It traces the brief but meteoric history of the World Wide Web, looks at the technologies that drive it and how they impact on content, gives consideration to the web interface and the electronic reader, and considers how the medium impacts on the message.

By gaining an understanding of how the web is unique as a publishing medium, this book empowers anyone -- writers, authors, academics, content providers and individuals -- to conceive and create effective, attractive and compelling content for the World Wide Web. More than this, by explaining in clear, jargon-free language, it shows the reader how to take direct advantage of the opportunities offered by this uniquely powerful electronic medium.

Part One is theoretical and looks at the background of this remarkable publishing phenomenon. Issues covered include consideration of the web interface, the theory of hyperlinked non-linear documents, metaphors and the web, the economics of web publishing, new media and the impact on old, creativity and technology, ‘net culture’, and the electronic reader.

Part Two is practical and covers creating and structuring hypertext, writing for the web, the rhetoric of the web, editing and maintenance, creating virtual communities, the basics of design, HTML vs. PDF. The final chapter looks at some of the underlying issues that relate to content: privacy, plagiarism, freedom of speech versus the need to control content, the ethics and morality of web publishing.

Contents

Part One

The Birth of a New Medium • Content on the Web • Putting the Best Interface Forward • The Medium, the Message, and Content • The Electronic Reader

Part Two

Hypertext • Writing for the Web • Virtual Communities • Design, Style and Content • Content Creation, Responsibilities and the Reader

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1 of 1 people found the following review helpful:
2.0 out of 5 stars Idiosyncratic view of Web design, 1 Jul 2001
By A Customer
Broadly, this book is useful and inspiring for ideas on promotion and publication via the Web. But Millon has questionable views, particularly a fondness for unnecessary use of PDF format. He's keen on Web authors forcing users to download and print long texts, rather than making the effort to sub-divide the text for convenient online reading as HTML. Much as I like the book's theme, its practical guidelines go against widely-accepted usability criteria, such as those promoted by Jakob Nielsen. Millon should stick to his far more authoritative cookery books.
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