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Strategic Sport Marketing (Paperback)

by David Shilbury (Author), Shayne Quick (Author), Hans Westerbeek (Author)

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Product details

Paperback: 336 pages
Publisher: Allen & Unwin (1 Feb 1998)
Language English
ISBN-10: 1864484616
ISBN-13: 978-1864484618
Product Dimensions: 22.9 x 17.8 x 2.5 cm
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Amazon.co.uk Sales Rank: 1,601,191 in Books (See Bestsellers in Books)

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Product Description

Product Description
Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are: Australian and international case studies; "sportsviews" to illustrate chapter key points; and draft marketing plans and sponsorship proposals.

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