Understanding and Managing Tourism: Amazon.co.uk: John Richardson, Martin Fluker: Books

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This book is designed to be used as a textbook for teaching tourism to first-year Tourism and Business students in universities.The broad approach is to combine the extensive industry-based knowledge of John Richardson within an academic and pedagogical framework provided by Martin Fluker. This industry-driven perspective is a major source of differentiation between this text and the other texts now available. The other texts come from an academic perspective overlaid with an applied industry dimension.Students will use the book over a twelve or thirteen week semester (the final thirteenth week¿s lectures are often revisionary). Its aim is to give students a firm grounding in both understanding and working with tourism in order to achieve organisational and personal goals. One aim is to make sure that students are clear about possible career outcomes from studying tourism and entering the industry.The book is in two parts - Part One consists of six chapters which are designed to teach the fundamentals of tourism. Part Two is about managing tourism.Understanding and Manging Tourism has a clear and strong theoretical framework. Each chapter includes an ¿industry profile¿ of a person working in the industry with a short passage addressing a question such as ¿what I wished I had known about tourism before I started working in it¿. The people illustrated come from a wide range of backgrounds. Their purpose is to give students a feel for the varied career possibilities in the industry.

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Understanding and Managing Tourism (Paperback)

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