Product Description
Managers of today seem stuck on single issues or themes in the way they run and plan for their companies. Total Quality Management, Shareholder Value, the Digital Revolution, Business Process Re-engineering - such single-issues in management in this age of uncertainty and change, when companies are required to be flexible and agile, is simply not viable. In this groundbreaking book, Robert Heller argues you need the very opposite of single-theme management for survival in the 21st century. You need 'fusion management'.Fusion cooking combines the best of East and West, old and new. Fusion management does much the same. It combines the thrust of Western management for certainty and novelty, with the Eastern knowledge that nothing in human affairs is sure, and that management is essentially a human, not scientific activity. Moreover, the fusion manager must accept paradox as part of everyday business life. Thus, fusion management is about blending and combining: the short, medium and long term; discipline and freedom; commercialism and humanity; global with local; giving customers what they want whilst leading them to want it; taking chances and avoiding undue risk.
About the Author
Robert Heller is one of the country's leading authorities on management and the founding editor of Management Today magazine. He is the author of bestsellers such as The Naked Manager, The Fate of IBM, The Will to Win (with Will Carling), and the Dorling Kindersley management series.
