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The Fusion Manager
 
 
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The Fusion Manager (Paperback)

by Robert Heller (Author) "As the Old Millennium ended, the managerial economy certainly put on a magnificent show ..." (more)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 256 pages
  • Publisher: Profile Business; New edition edition (3 Jul 2003)
  • Language English
  • ISBN-10: 1861976461
  • ISBN-13: 978-1861976468
  • Product Dimensions: 23 x 15.2 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 959,046 in Books (See Bestsellers in Books)

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Product Description

Product Description
Managers of today seem stuck on single issues or themes in the way they run and plan for their companies. Total Quality Management, Shareholder Value, the Digital Revolution, Business Process Re-engineering - such single-issues in management in this age of uncertainty and change, when companies are required to be flexible and agile, is simply not viable. In this groundbreaking book, Robert Heller argues you need the very opposite of single-theme management for survival in the 21st century. You need 'fusion management'.Fusion cooking combines the best of East and West, old and new. Fusion management does much the same. It combines the thrust of Western management for certainty and novelty, with the Eastern knowledge that nothing in human affairs is sure, and that management is essentially a human, not scientific activity. Moreover, the fusion manager must accept paradox as part of everyday business life. Thus, fusion management is about blending and combining: the short, medium and long term; discipline and freedom; commercialism and humanity; global with local; giving customers what they want whilst leading them to want it; taking chances and avoiding undue risk.

About the Author
Robert Heller is one of the country's leading authorities on management and the founding editor of Management Today magazine. He is the author of bestsellers such as The Naked Manager, The Fate of IBM, The Will to Win (with Will Carling), and the Dorling Kindersley management series.
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As the Old Millennium ended, the managerial economy certainly put on a magnificent show. Read the first page
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Back to some basics about business, 29 Jul 2003
This is a great read about developing excellence in a business. And also for anyone who thinks or worries that their organisation suffers from 'initiative-itis'? You know, when it leaps from one big 'flavour of the month' project to the next one? Hoping or expecting each one will transform the organisation and push it on to even better things?

Robert Heller suggests that the optimum approach is in fact to work consistently on getting the basics right and improving them, rather than expecting any single thing to be a panacea: "excellence demands continuous all-round improvement .... accompanied ... by occasional ... radical change". He talks about the massive changes that the internet has brought, but reminds people that many of the essentials of business remain broadly as they were, and these should be ‘fused’ with the new ideas to get the right blend. His ‘Fusion Manager’ is the person who tries to balance the issues, and handle the numerous trade-offs needed to optimise the management of an organisation.

He seems in favour of the KISS principle: Keep It Simple, Stupid – which will surely be a blessing to many readers. He also stresses "you can only make money by selling goods or services for more than they cost to supply", which seems an appropriate variant of Micawber's Law for us all to remember. The book contains many examples of business approaches, some that worked well and others that didn't, including cases from many well-known organisations and leaders.

It's an easy read, but presents some solid thinking on running a business – ideas that may be particularly challenging for those just used to the big initiatives. If you are looking to be told exactly how to run your business, then maybe this is not for you, as every firm is different. Indeed in one section he says: "far better ... for managers to think for themselves".

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