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Direct From Dell: Strategies that Revolutionized an Industry
 
 

Direct From Dell: Strategies that Revolutionized an Industry (Paperback)

by Michael Dell (Author)
4.8 out of 5 stars See all reviews (9 customer reviews)
RRP: £8.99
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Product details

  • Paperback: 256 pages
  • Publisher: Profile Business; New Ed edition (3 April 2000)
  • Language English
  • ISBN-10: 1861975570
  • ISBN-13: 978-1861975577
  • Product Dimensions: 19.4 x 12.8 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 29,795 in Books (See Bestsellers in Books)

    Popular in these categories:

    #67 in  Books > Business, Finance & Law > E-Commerce
    #75 in  Books > Business, Finance & Law > Management > Strategy

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Product Description

Amazon.co.uk Review
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com --This text refers to an out of print or unavailable edition of this title.

Review
'The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done' Businessweek

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

9 Reviews
5 star:
 (7)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (9 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
9 of 9 people found the following review helpful:
4.0 out of 5 stars If you want to know about Dell, this is the best book, 1 Jan 2004
The only reason I give this 4 stars out of 5 is because I have no other books about Dell to compare it too. But as I was writing my dissertation based on how Dell and Amazon made it to the top of their respective industries, I needed a book that could help me find similarities between the two formulaes for success.

This book helped me to do that, not only does it give you alot of information into how Dell became what he is today, but also gives you crucial business ideas in potential ways of running your own business and essential assets within your business that you should definitely invest in if you want a chance to make it big. Perhaps even as big as Dell.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
6 of 7 people found the following review helpful:
5.0 out of 5 stars USE GREAT COMMUNICATIONS FOR FANTASTIC SUCCESS, 28 May 2004
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
This book adds a valuable case history about coupling lean manufacturing (custom-built, high quality products, rapidly built using just-in-time inventory -- see Lean Thinking) with great communications (to and from customers, employees, suppliers, technology developers, and product planners).

I have read every published article I can find about Dell Computer and every published speech by a Dell executive, and I learned a lot about what Dell did (and when), why, and what the results have been.

I came away with a much higher opinion of Dell Computer as a communications model for other companies. They reduce errors because they listen and act quickly. This is one of the biggest weaknesses of most organizations.

Recently, I had the chance to spend a day at Dell on a site visit and came away even more impressed with how well they communicate. Everyone I met had a thorough understanding of the company's vision, strategy, and business model. I have never experienced that before in any company of any size.

You may be tempted to ignore Dell Computer now that their growth and that of personal computers is slowing in 2000. That should affect your stock investing, not your best practices learning.

To the Dell model, you can further improve by considering best practices that Dell does not do enough of yet such as scanning the business environment to locate best practices that it does not yet use.

You can also consider the ideal best practice, which is to replace your product with a service that is better and less costly to the customer. In Dell's case, this would mean turning the network into the computer without the need for a computer in the first place. Since Dell recently announced it will be doing more with servers and services, that may well be in the company's future.

Dell Computer has also been very effective at overcoming the other sources of stalled performance at most organizations: Tradition, Misconceptions, Disbelief about new thngs and ideas, Bureaucracy, Avoiding the unattractive (such as angry customers), and Procrastination.

You can use an 8 step process involving measurements, anticipating the future best practice, exceeding that future best practice using best practices in new combinations, identifying the ideal best practice and approaching it, employing the best employees and incentives to create the results you want, and repeating this process. Then you will run rings around Dell Computer, unless Dell Computer begins to use this process before you do.

Buy, read, think about, decide how to apply the lessons of the book, and act. You will be glad you did.

Michael Dell spends 40% of his time with customers. A lot of the rest goes into designing improved ways to listen to customers. Should you be doing the same?

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
6 of 8 people found the following review helpful:
5.0 out of 5 stars USE GREAT COMMUNICATIONS FOR FANTASTIC SUCCESS, 28 May 2004
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
This book adds a valuable case history about coupling lean manufacturing (custom-built, high quality products, rapidly built using just-in-time inventory -- see Lean Thinking) with great communications (to and from customers, employees, suppliers, technology developers, and product planners).

I have read every published article I can find about Dell Computer and every published speech by a Dell executive, and I learned a lot about what Dell did (and when), why, and what the results have been.

I came away with a much higher opinion of Dell Computer as a communications model for other companies. They reduce errors because they listen and act quickly. This is one of the biggest weaknesses of most organizations.

Recently, I had the chance to spend a day at Dell on a site visit and came away even more impressed with how well they communicate. Everyone I met had a thorough understanding of the company's vision, strategy, and business model. I have never experienced that before in any company of any size.

You may be tempted to ignore Dell Computer now that their growth and that of personal computers is slowing in 2000. That should affect your stock investing, not your best practices learning.

To the Dell model, you can further improve by considering best practices that Dell does not do enough of yet such as scanning the business environment to locate best practices that it does not yet use.

You can also consider the ideal best practice, which is to replace your product with a service that is better and less costly to the customer. In Dell's case, this would mean turning the network into the computer without the need for a computer in the first place. Since Dell recently announced it will be doing more with servers and services, that may well be in the company's future.

Dell Computer has also been very effective at overcoming the other sources of stalled performance at most organizations: Tradition, Misconceptions, Disbelief about new thngs and ideas, Bureaucracy, Avoiding the unattractive (such as angry customers), and Procrastination.

You can use an 8 step process involving measurements, anticipating the future best practice, exceeding that future best practice using best practices in new combinations, identifying the ideal best practice and approaching it, employing the best employees and incentives to create the results you want, and repeating this process. Then you will run rings around Dell Computer, unless Dell Computer begins to use this process before you do.

Buy, read, think about, decide how to apply the lessons of the book, and act. You will be glad you did.

Michael Dell spends 40% of his time with customers. A lot of the rest goes into designing improved ways to listen to customers. Should you be doing the same?

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

4.0 out of 5 stars Useful insights from Dell's direct sales success story
If you are in the computer business, or in sales, you already know the Dell story. It's about a driven man, Michael Dell, who came up with a simple idea - direct sales - and then... Read more
Published on 6 Nov 2006 by Rolf Dobelli

5.0 out of 5 stars One of best books which explains model of dells computer biz
dell is the best business model for selling computers and computer peripherals online. direct from dell explains every aspect of its business model (direct Model) with brilliant... Read more
Published on 28 May 2001

5.0 out of 5 stars USE GREAT COMMUNICATIONS FOR FANTASTIC SUCCESS
This book adds a valuable case history about coupling lean manufacturing (custom-built, high quality products, rapidly built using just-in-time inventory) with great... Read more
Published on 4 Oct 1999

5.0 out of 5 stars Your crazy if you miss this oppourtunity to read this book
Direct from Dell is going to be business book of the year!! Fact read it & find out how one of the worlds greatest enrepeneurs turned a good idea into one of the most... Read more
Published on 22 Sep 1999

5.0 out of 5 stars A must read for all those who underestimate e-commerce
A great and concise book about how Michael Dell managed to build his empire from very humble beginings, to the largest direct PC seller in the world today. Read more
Published on 25 April 1999

5.0 out of 5 stars As a Dell employee, this is both chronicle & inspiration
As I have been part of Dell's phenomenal growth over the last 7 years, I have lived through a lot of the experiences shared by Michael in this book. Read more
Published on 17 Mar 1999

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