Review
'If you want to know about the greatest ever war leader's strategy, this is a fine place to start, and as a management book it is good fun.' Business Life 'learned and entertaining' Wall Street Journal 'Everyone's talking about a sensational young guy whose strategic thinking and leadership qualities made him the most powerful chief executive in the world before he was 30 - and there is a new book out that tells you not only how he did it, but how you can copy his methods. ...Partha Bose's Alexander The Great's Art of Strategy, currently high on the British and American non-fiction bestseller charts...It is selling in sizeable quantities to intelligent people doing important jobs in large companies.' The Times
This book's title and cover are somewhat misleading - rather like Alexander himself. This is no ordinary history book but an ingenious mix of historical biography with a game plan for today's business go-getters. Partha Bose, who has himself built several business empires, shows that the strategies employed by Alexander can be put to good use in today's world of capitalism. Alexander was a fresh-faced youth, the picture of innocence, when he began conquering most of the known world. But he was no plundering bandit who trampled his way to success. Whether he knew it or not, he had a clear-headed strategy and an ability to motivate even those who doubted his astuteness. Many of today's moguls use similar psychology to get where they want to be, Bose says. Self-belief, careful planning and a certain ruthlessness are all attributes as necessary for business success as for triumph on the battlefield. Alexander may have put his enemies to the sword, but business managers can make their points in equally effective ways without spilling blood. Wisdom plays a big part, but not necessarily wisdom in an academic sense. More important is the ability to look ahead with clarity - and that takes a certain mindset. Bose shows how to develop it. Throughout the book, Bose links past and present with colour and elegance. He believes that Alexander set trends that have filtered down through the ages and been put to use by such apparently diverse figures as Elizabeth I, Gandhi and Churchill. What they all possessed was a personality that not only drew others to them but also instilled a sense of confidence and belief - even when logic would normally have argued otherwise. Bose writes in an easy style that is itself strongly motivating and takes the sting out of methods that the less forceful among us may find too daunting to contemplate. (Kirkus UK)
Professor Ernest R. May, Harvard University
It is one of those rare books that teaches lessons but it is still fun to read.
See all Product Description