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Product Description
Synopsis
Providing a guide to planning and undertaking business research projects, this text includes checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analyzing data, to presenting and writing a report.
From the Author
New material in the third edition
Potential readers might like to see what's new in the third edition, as compared with the previous two. Apart from a larger and more user-friendly format, there are...
Providing a guide to planning and undertaking business research projects, this text includes checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analyzing data, to presenting and writing a report.
From the Author
New material in the third edition
Potential readers might like to see what's new in the third edition, as compared with the previous two. Apart from a larger and more user-friendly format, there are...
COMPLETELY NEW: Action checklists at the end of each chapter: work steadily through these as you read the book, and you've completed your research dissertation! Software for qualitative as well as quantitative analysis. Search strategies for electronic sources in literature reviewing. How to write a reference when you've cited an electronic source. Ethical guidelines for business research specifically, as opposed to research in general.
MORE on: Writing a research proposal for assessment by your tutor. Emergency techniques if you're not sure of the topic to choose. Sample marking schemes for different levels of dissertation. Discourse analysis.
DETAILED REVISIONS AND UPDATES of: Professional bodies' examination objectives. Turning an initial idea into a research objective. The epistemology of the research process. The Provenance Table: working out where your ideas are coming from. Integrated worked examples for questionnaire analysis. Academic rigour: all very well, but how do you achieve it in practical terms?
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