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Public Relations: An Introduction (Paperback)

by Shirley Harrison (Author) "The aim of this chapter is to introduce you to public relations as both an activity and a subject tor academic study ..." (more)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 212 pages
Publisher: Thomson Learning; 2nd Revised edition edition (23 Mar 2000)
Language English
ISBN-10: 1861525478
ISBN-13: 978-1861525475
Product Dimensions: 24.4 x 18.6 x 1.4 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 290,967 in Books (See Bestsellers in Books)
Popular in this category:
#91 in Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations

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Product Description

This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.

Inside This Book (Learn More)

First Sentence
The aim of this chapter is to introduce you to public relations as both an activity and a subject tor academic study. Read the first page

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9 of 9 people found the following review helpful:

4.0 out of 5 stars Smart Start for PR Students!, 22 May 2001

By A Customer

Shirley Harrison's 'Public Relations' is the perfect starting point for those wishing to understand more about the world of PR. It avoids jargon and after reading it you feel you have learnt more about the subject especially if you're a beginner.

The book gives us an entertaining and interesting account of how PR originated from political properganda, public information campaigns through to the essential necessity for successful organisations of today.

It gives us interesting PR case studies which link communication theory with practice. This is a useful tool for the PR student. The case studies involve modern PR campaigns and deal with individual subtopics like crisis management, internal comms and community relations. At the end of the book there are helpful routes for those wishing to study for a career in PR.

As a PR student I found this book essential during my first year of study. It's the initial bible for the subject of PR.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars An Ideal Starting Point, 19 April 2003

By A Customer

Covers the history, theoretical framework, practice and development in public relation, ideal as an introduction for university courses or anyone setting up their own business.

An essential tool for all those who want a thorough grounding in many subjects, journalism, mass communications, as well as professionals in the field.

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