Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

Quantity:

More Buying Choices

41 used & new from �14.00

Have one to sell? Sell yours here

Public Relations: An Introduction (Paperback)

by Shirley Harrison (Author) "The aim of this chapter is to introduce you to public relations as both an activity and a subject tor academic study ..." (more)

4.5 out of 5 stars See all reviews (2 customer reviews)

RRP:	�39.99
Price:	�37.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�2.00 (5%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 3 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, July 15? Choose Express delivery at checkout. See Details

25 new from �23.26 16 used from �14.00

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover			Order it used
Paperback			6 used & new from �12.01

Frequently Bought Together

Price For All Three: �73.67

Show availability and shipping details

This item: Public Relations: An Introduction by Shirley Harrison
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
The Public Relations Handbook: 6 (Media Practice) by Alison Theaker
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 by Anne Gregory
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

The Public Relations Handbook: 6 (Media Practice)

by Alison Theaker

3.1 out of 5 stars (8) �19.54

PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1

by Anne Gregory

3.5 out of 5 stars (4) �16.14

Exploring Public Relations

by Ralph Tench

4.7 out of 5 stars (3) �33.29

Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))

by Davis A

4.5 out of 5 stars (2) �12.99

Public Relations in Practice (PR in Practice)

by Anne Gregory

�16.14

› Explore similar items

Product details

Paperback: 212 pages
Publisher: Thomson Learning; 2nd Revised edition edition (23 Mar 2000)
Language English
ISBN-10: 1861525478
ISBN-13: 978-1861525475
Product Dimensions: 24.4 x 18.6 x 1.4 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 207,858 in Books (See Bestsellers in Books)
Popular in this category:
#88 in Books > Business, Finance & Law > Sales & Marketing > Public Relations

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

PR Management Software

www.vocus.com/europe All-In-One PR Campaign Management Software from Vocus. Free Demo!

Advertising & PR Course

DMU.ac.uk Advertising and Public Relations, MSc course at DeMonfort University.

Immediate Impact PR

www.satellitempr.com Marketing Public Relations for environment architecture building

Product Description

Product Description
This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.

Inside This Book (Learn More)

First Sentence
The aim of this chapter is to introduce you to public relations as both an activity and a subject tor academic study. Read the first page

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

public relations(2)

pr(3)

exploring public relations(1)

liz yeomans(1)

marketing(3)

online marketing(2)

social media(2)

blogs(1)

david meerman scott(1)

online media(1)

podcasting(1)

What Do Customers Ultimately Buy After Viewing This Item?

	74% buy the item featured on this page: Public Relations: An Introduction 4.5 out of 5 stars (2) �37.99
	10% buy Public Relations for Dummies 4.0 out of 5 stars (1) �6.99
	7% buy Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) 4.5 out of 5 stars (2) �12.99
	4% buy PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 3.5 out of 5 stars (4) �16.14

Explore similar items

Customer Reviews

2 Reviews

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Smart Start for PR Students!, 22 May 2001

By A Customer

Shirley Harrison's 'Public Relations' is the perfect starting point for those wishing to understand more about the world of PR. It avoids jargon and after reading it you feel you have learnt more about the subject especially if you're a beginner.

The book gives us an entertaining and interesting account of how PR originated from political properganda, public information campaigns through to the essential necessity for successful organisations of today.

It gives us interesting PR case studies which link communication theory with practice. This is a useful tool for the PR student. The case studies involve modern PR campaigns and deal with individual subtopics like crisis management, internal comms and community relations. At the end of the book there are helpful routes for those wishing to study for a career in PR.

As a PR student I found this book essential during my first year of study. It's the initial bible for the subject of PR.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

4 of 4 people found the following review helpful:

5.0 out of 5 stars An Ideal Starting Point, 19 April 2003

By A Customer

Covers the history, theoretical framework, practice and development in public relation, ideal as an introduction for university courses or anyone setting up their own business.

An essential tool for all those who want a thorough grounding in many subjects, journalism, mass communications, as well as professionals in the field.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Listmania!

PGCE/Cert.Ed introductory reading list: A list by Mrs. A. Iredale
Preparing for St John's Nottingham: A list by I. B. Paul "Dean of Studies"
PR books: A list by Dr. J. Paul Wilkinson

Create a Listmania! list

Look for similar items by category

Books > Business, Finance & Law > Economics
Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations
Books > Business, Finance & Law > Professional Finance
Books > Business, Finance & Law > Sales & Marketing > Advertising
Books > Business, Finance & Law > Sales & Marketing > Public Relations

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Fun for Everyone

Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

Beauty without the Beast

Olay Regenerist Daily 3 Point Treatment Cream

From au naturel to party glam, we have all the best names in cosmetics and skincare.

›Discover Beauty at Amazon.co.uk

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver

Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (75)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (464)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (165)�3.99

The Host by Stephenie Meyer

4.2 out of 5 stars (81)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon