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The Seven Deadly Skills of Competing
 
 
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The Seven Deadly Skills of Competing (Paperback)

by James Essinger (Author), Helen Wylie (Author) "The first deadly skill of competitive excellence is the skill involved in really getting to know yourself: which means getting to know your strengths and..." (more)
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Product details

  • Paperback: 191 pages
  • Publisher: Thomson Learning (5 Nov 1998)
  • Language English
  • ISBN-10: 1861523742
  • ISBN-13: 978-1861523747
  • Product Dimensions: 22.9 x 15.5 x 1.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,869,904 in Books (See Bestsellers in Books)

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Product Description

Product Description

Written both for employees and entrepreneurs, this text presents an entire philosophy of success, arguing that the secret of competitive excellence ultimately lies in your attitude towards your own goals and towards the people with whom you do business. The text supports its argument with extensive real-life examples of world-beating businesses. The organizations whose activities are profiled include Dyson Appliances, The Bloomberg Corporation, The IDOM Group and Lush.
Inside This Book (Learn More)
First Sentence
The first deadly skill of competitive excellence is the skill involved in really getting to know yourself: which means getting to know your strengths and your weaknesses. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars Energising, entertaining and crammed with practical advice., 12 Jan 2000
By A Customer
Seen 'Seven' , that film about the psycho whose murders follow the Seven Deadly Sins? This very readable and persuasive book does the same with what the authors describe as the Seven Deadly Skills of Competing. the only difference is that nobody gets murdered, although mediocrity certainly takes some hard knocks.

The authors regard these seven deadly skills of competing as the following - - know yourself - know your customer - outsmart your competition - make your staff your evangelists

- learn to enjoy solving customers' problems - when it comes to marketing, think first, and spend later - learn the tactics of competitive warfare

It's all in here, and very lucidly and cogently argued. There's plenty of reference to successful organisations from the world of business today: Dyson Appliances, The Bloomberg Corporation and Pret a Manger : they of the delicious sandwiches.

A real pleasure of the book is the writing and the simple and clear logic of the arguments. I finished it feeling inspired and re-energised in the battle for success!

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