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This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.
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First Sentence
In light of the solid (year-on-year) performance delivered hy agencies in the top 150 (as delivered annually hy PR Week (1996)), now would seem a perverse time to question the future of public relations. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In light of the solid (year-on-year) performance delivered hy agencies in the top 150 (as delivered annually hy PR Week (1996)), now would seem a perverse time to question the future of public relations. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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