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Does Your Marketing Sell?: The Secret of Effective Marketing Communications
 
 
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Does Your Marketing Sell?: The Secret of Effective Marketing Communications (Paperback)

by Ian Moore (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)
RRP: £14.99
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Product details

  • Paperback: 200 pages
  • Publisher: Nicholas Brealey Publishing (27 Jan 2005)
  • Language English
  • ISBN-10: 1857883500
  • ISBN-13: 978-1857883503
  • Product Dimensions: 22.6 x 15.2 x 2.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 107,822 in Books (See Bestsellers in Books)

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Product Description

Review

"Half the money I spend on advertising is wasted, and the trouble is I don't know which half." Viscount Leverhulme, 1851-1925"


Product Description

Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesn't get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.
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Customer Reviews

5 Reviews
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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Does Your Marketing Sell, 24 Jan 2005
By C L Bown (Aston Flamville, Leics United Kingdom) - See all my reviews
As someone who has run their own consultancy for 21 years it is refreshing to come across a book title that is practical fun and relevant.

The structure of the book provides lots of examples and food for thought. Although many of the examples are from big companies, they apply equally well to companies of all sizes. Many of the tips apply across all sectors and the style of writing is highly engaging, individual and focussed.

Highly recommended.

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4 of 4 people found the following review helpful:
4.0 out of 5 stars Why weren't we taught this at uni?, 20 Jan 2005
Having just finished my masters in marketing I've had to read a lot of books on the subject. But it's not until now that I'm in my first graduate job, working for an internet company, that I feel I've actually read one that is relevant to the actual job that I do, and not just a recital of the academic principles. It really helps you to think about the recipient's state of mind when they receive your messages, and helps you engage with them as if you were meeting them on a one-to-one level. I wish my degree was as vocational.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Marketing that gets results, 19 Jan 2005
By Mr Peter Muscutt (Hinckley, Leicestershire United Kingdom) - See all my reviews
Ian Moore manages to cut through the 'marketing speak' in a manner that will challenge the way you think about your marketing communications. Whatever level you are at, if you are involved in producing communications that need to get results, I believe this book will help.
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Most Recent Customer Reviews

5.0 out of 5 stars brilliantly written and researched
at last a book that is readable but has the rigour of a textbook. The author never makes a claim without grounded evidence and a clear explanation of why things do or do not... Read more
Published on 18 Jan 2006 by Mr. Kenneth Scott

5.0 out of 5 stars Practical and well-written
This is excellent. I've worked in marketing for more than a decade, and it's refreshing to finally read a 'no nonsense' view of how the communication process works. Read more
Published on 27 Jan 2005 by Carl Harding

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