Product Description
This guide to successful marketing adopts the motto of military strategists: know thine enemy. Business strategists who want to win must also have this attitude, as the recent "cola wars" between Coke and Pepsi, "burger wars" between McDonalds and Burger King, and "browser wars" between Microsoft and Netscape have demonstrated. Interweaving real military operations with business successes, the text shows how to apply and adopt the three principles of warfare that have guided winning generals throughout history, and place them in a business context. It explains how to apply them to survive in any competitive market, how to turn competitiors into followers, how to fight the commercial giants and how to build a strategy for the next millennium.
From the Publisher
Michael Porter meets Sun Tzu in this essential guide to beating the competition on the business battlefield. Just as the military strategists concentrate on the enemy, so do successful business strategists.
Corporate Combat presents a fascinating interweaving of real military operations and business successes.
We all know of the McDonalds vs. Burger King 'burger war', and Microsoft vs. Netscape's 'browser war'. In business we talk about 'defending our market share', 'going on the offensive', and tell 'war stories.'
Nick Skellon shows how to apply and adopt the three principles of warfare that have guided successful generals throughout history, and demonstrates:
- how to appply them to survive in any competitive market
- how to turn your competitors into followers
- why you don't have to be a giant to compete with one
- how to build a competitive strategy for the next millennium.
--This text refers to an out of print or unavailable edition of this title.
See all Product Description
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). 
Amazon Home
Make sure you always get what you want with an Amazon.co.uk 
