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Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)

by Fons Trompenaars (Author), Charles Hampden Turner (Author, Editor) "This book is about cultural differences and how they affect the process of doing business and managing ..." (more)
4.7 out of 5 stars  See all reviews (12 customer reviews)
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Product details

  • Paperback: 275 pages
  • Publisher: Nicholas Brealey Publishing; 2nd Revised edition edition (15 Sep 1997)
  • Language English
  • ISBN-10: 1857881761
  • ISBN-13: 978-1857881769
  • Product Dimensions: 22.6 x 15.2 x 2.5 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon.co.uk Sales Rank: 23,453 in Books (See Bestsellers in Books)

    Popular in these categories:

    #13 in  Books > Business, Finance & Law > Reference & Education > Business Studies
    #25 in  Books > Business, Finance & Law > Management > Organizational Theory & Behaviour

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Product Description

Product Description

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).


From the Back Cover

Read the book that is revolutionizing international business!

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

-The Family (Japan, Belgium)
-The Eiffel Tower (France, Germany)
-The Guided Missile (US, UK)
-The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:

-An in-depth examination of one of the world's most multicultural nations­­South Africa­­and how recent events make it an ongoing laboratory of intercultural reconciliations
-A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
-Current research findings on how ethnic differences within a society can be more troublesome than international differences­­and how some managers are keeping the peace
-A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

12 Reviews
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Average Customer Review
4.7 out of 5 stars (12 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
12 of 12 people found the following review helpful:
5.0 out of 5 stars Essential reading for all involved in managing across border, 29 Jan 2002
By A Customer
Theoretically sound, at the same time the book is written beautifully, and I successfully used it as the basis for a multicultural teambulding programme in Amsterdam, with eight countries and six languages represented.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars One of Lifes educational steps, 15 Oct 2001
By A Customer
I first read this book three years ago and have continued to recomend it to friends and collegues. Having worked internationally for 15 years I often had people experiences but didn't understand the why. This book helps you understand the different cultural dimensions, and where different cultures fit. I now understand some of the why.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars First rate, readable introduction to "why they do things", 26 Feb 2005
By Jeremy Mcgee (Deepest Gloucestershire, UK) - See all my reviews
(REAL NAME)   
Peppering the book with anecdotes, Trompenaars and Hampden Turner take a logical, cogent and clear approach to how people are different when they conduct business.

This goes far beyond simple stereotypes of "Northern Europeans are colder than Southern Europeans" and attempts to explain why these differences come about. They then suggest alternate approaches to interactions between different cultures.

The book is general in approach and teaches skills that are relevant globally. This means that if you're after specifics of (say) how rural Korean cultures interact with the Japanese, you'll find the book a bit thin!

However: I wish I'd had this book when I started working in a European team.

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Most Recent Customer Reviews

5.0 out of 5 stars Understanding how each other work helps create a common operating space - Ian Claffey
Charles Hampden-Turner, Fons Trompenaars - `Riding The Waves of Culture', offer fabulous insights into the minefield of diversity in the `global village'. Read more
Published 4 months ago by I. Claffey

4.0 out of 5 stars It's an Exciting Minefield Out There
Most of the management thinking that has emerged in the last three decades was conceived in the United States and Western Europe. Read more
Published 5 months ago by A. O. AKEMU

5.0 out of 5 stars For Business Poeple and Managers
This is a shorter, and more condensed version of the authors' earlier book 'Building Cross Cultural Competence'. Read more
Published 6 months ago by Layla

5.0 out of 5 stars For business poeple and managers
This is a shorter, and more condensed version of the authors' earlier book Building Cross-cultural Competence: How to Create Wealth from Conflicting Values. Read more
Published 6 months ago by Layla

4.0 out of 5 stars Understanding and Managing Diversity
I knew I'd like this book when I read the first paragraph - "It is our belief that you can never understand other cultures. Read more
Published on 30 Jun 2006 by Mr. Ross Maynard

5.0 out of 5 stars Fantastic
If you are doing a business course read this. I read it as part of my studies, then read it again for pleasure- you learn so much!
Published on 23 Mar 2004 by Mr. S. Taylor

5.0 out of 5 stars good range of coverage
Was needing advice for a cross-cultural project between American and British teams. Good insights, though chose a more specific book, "Working with Americans" (Stewart-Allen,... Read more
Published on 13 Aug 2003 by Cheryl Burnside

3.0 out of 5 stars A first glimpse at some of our cultural differences.
May this book trigger your interest and curiosity further on the human species. How fortunate we are to be different ! Read more
Published on 18 Nov 1998

5.0 out of 5 stars A very informative and insightful book
Having read a number of books on intercultural management, I can only say that in my opinion, "Riding the Waves of Culture" is by far the best book on this subject... Read more
Published on 21 Sep 1998

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