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Riding the Waves of Culture: Understanding Cultural Diversity in Business
 
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Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)

by Fons Trompenaars (Author), Charles Hampden Turner (Author, Editor)
4.8 out of 5 stars See all reviews (9 customer reviews)
RRP: £14.99
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Product details

  • Paperback: 275 pages
  • Publisher: Nicholas Brealey Publishing; 2nd Revised edition edition (15 Sep 1997)
  • Language English
  • ISBN-10: 1857881761
  • ISBN-13: 978-1857881769
  • Product Dimensions: 22.6 x 15.2 x 2.5 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 8,871 in Books (See Bestsellers in Books)

    Popular in these categories:

    #1 in  Books > Business, Finance & Law > Reference & Education > International
    #7 in  Books > Business, Finance & Law > Reference & Education > Business Studies
    #9 in  Books > Business, Finance & Law > Management > Organizational Theory & Behaviour

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Product Description

Product Description
Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).

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Customer Reviews

9 Reviews
5 star:
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Average Customer Review
4.8 out of 5 stars (9 customer reviews)
 
 
 
 
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11 of 11 people found the following review helpful:
5.0 out of 5 stars Essential reading for all involved in managing across border, 29 Jan 2002
By A Customer
Theoretically sound, at the same time the book is written beautifully, and I successfully used it as the basis for a multicultural teambulding programme in Amsterdam, with eight countries and six languages represented.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars One of Lifes educational steps, 15 Oct 2001
By A Customer
I first read this book three years ago and have continued to recomend it to friends and collegues. Having worked internationally for 15 years I often had people experiences but didn't understand the why. This book helps you understand the different cultural dimensions, and where different cultures fit. I now understand some of the why.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars First rate, readable introduction to "why they do things", 26 Feb 2005
By Jeremy Mcgee (Deepest Gloucestershire, UK) - See all my reviews
(REAL NAME)   
Peppering the book with anecdotes, Trompenaars and Hampden Turner take a logical, cogent and clear approach to how people are different when they conduct business.

This goes far beyond simple stereotypes of "Northern Europeans are colder than Southern Europeans" and attempts to explain why these differences come about. They then suggest alternate approaches to interactions between different cultures.

The book is general in approach and teaches skills that are relevant globally. This means that if you're after specifics of (say) how rural Korean cultures interact with the Japanese, you'll find the book a bit thin!

However: I wish I'd had this book when I started working in a European team.

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