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High Income Consulting: How to Build and Market Your Professional Practice
 
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High Income Consulting: How to Build and Market Your Professional Practice (Paperback)

by Tom Lambert (Author)
4.5 out of 5 stars See all reviews (4 customer reviews)

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Product details

  • Paperback: 348 pages
  • Publisher: Nicholas Brealey Publishing; 2nd Revised edition edition (17 Jun 1997)
  • Language English
  • ISBN-10: 1857881699
  • ISBN-13: 978-1857881691
  • Product Dimensions: 23 x 15.4 x 3.1 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 241,002 in Books (See Bestsellers in Books)

    Popular in this category:

    #52 in  Books > Business, Finance & Law > Reference & Education > Consultancy & Grants
  • See Complete Table of Contents

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Product Description

Product Description
This revised edition features an added chapter on how to guarantee client satisfaction, first time every time, and business-like information on what the top earners do to build and sustain profitable professional practices. Fads, fallacies and futilities in consultancy come and go, but sustained success in consultancy comes from reputation and status made concrete through invariable client satisfaction. The book should also give readers, through a series of "soap boxes", key information and ideas to get them accepted and respected at the highest level in the client company. Another innovation is a comprehensive action-glossary of business ideas, terms and sources of further information which should serve as a detailed, useful resource for managers and consultants. Those who already are consultants should learn: new opportunities to capitalize on information and skills; how to make networking equitable, profitable and genuinely client-centred; how to write business-winning proposals; how to set fees to maximize value to the client and profit to the consultant; why the contract is an essential marketing tool; nine low-cost ways of gaining professional exposure; how to ensure up to 80 per cent repeat and referral business; how to sell abstract, high-value services; ethical, professional and client-centred sales skills; key intervention strategies; and problem identification and avoidance. In addition, newcomers to the profession should find chapters to meet their special needs, for example: assessing their potential for success in a helping profession; setting and building a professional practice; and getting the money in quickly. Finally, Lambert shares his concept of the ideal consultancy, an ideal which he and other professionals are already turning into a reality. Tom Lambert is the author of "The Power of Influence" and "Key Management Solutions".

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Customer Reviews

4 Reviews
5 star:
 (3)
4 star:    (0)
3 star:
 (1)
2 star:    (0)
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Average Customer Review
4.5 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
13 of 15 people found the following review helpful:
5.0 out of 5 stars Top Book, 16 Sep 1998
By A Customer
An interesting and informative read, which sings of "do as I do and as I say." Full of tips, approaches and frameworks in which to structure thinking, sales, marketing and yourself.

I got the feeling this book was more about individuals than practices, but should be a must-read for anyone planning to enter the consultancy field.

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1 of 2 people found the following review helpful:
3.0 out of 5 stars Useful but dated, 13 May 2007
By Graham R. Hill "gralhill" (Ilkley) - See all my reviews
(REAL NAME)      
This book is about marketing and selling of consultancy services rather than delivering them. It is also about small consulting firms; in fact it's essentially about one-man bands.

Within that defined space it is comprehensive and clearly written. It does however have one major drawback. Having been published in 1997, it pre-dates the internet. So while I certainly recommend it, readers must be prepared to put in some effort to translate its lessons into the online world.
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5.0 out of 5 stars An Invaluable Primer for Consultants, 4 Sep 2008
If you are setting out on the road of founding your own consultancy then read this book first. It is practical and packed with useful advice. Tom Lambert shows the mistakes that many would-be consultants make in their positioning and marketing. He then goes on to give specific advice on how to create higher added-value and to be seen as an expert in your field. It was written a little while ago but most of the advice is timeless. It is highly recommended for the sole practitioner.
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Most Recent Customer Reviews

5.0 out of 5 stars Practical advice from a professional
This book is full of practical tips to get your private practice off the ground or to increase your market share if already established. Read more
Published 21 months ago by Andrew J. Scotchmer

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