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Product Description
The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.
From the Author
Be prepared for global interaction.
I have been explaining how nationality differences impact on international business relations for over 15 years. During this time, I have come to realise that existing models for cultural analysis fail to capture the true picture of cultural diversity. I therefore invented my national categorisation model detailing Linear-active, Multi-active and Reactive cultures. When Cultures Collide is based on this model and I believe is the first book which really provides the internationally-minded reader with an opportunity to understand – in clear and simple terms – how to interact successfully with other cultures. --This text refers to an out of print or unavailable edition of this title.
I have been explaining how nationality differences impact on international business relations for over 15 years. During this time, I have come to realise that existing models for cultural analysis fail to capture the true picture of cultural diversity. I therefore invented my national categorisation model detailing Linear-active, Multi-active and Reactive cultures. When Cultures Collide is based on this model and I believe is the first book which really provides the internationally-minded reader with an opportunity to understand – in clear and simple terms – how to interact successfully with other cultures. --This text refers to an out of print or unavailable edition of this title.
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