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Product Description
This practical guide for managers in the new Europe has been expanded not only to cover the three new members of the European Union - Austria, Finland and Sweden - but has also been generally revised and updated to reflect international developments, including a new section on Russia. In addition, the author has provided a new "toolkit" to enable readers to test their own cultural responses. Managers working in a multicultural environment often make two mistakes: they misunderstand the behavioural and cultural differences, or are over-sensitive and defensive. Both can lead to reduced effectiveness and alienation. This book addresses the crucial issues of: etiquette and manners; formal and informal meetings; social expectations; the legal and business framework; and the cultural styles of business. This business guide is aimed at managers of any nationality intending to do successful business in the world's biggest market. John Mole is the author of "Brits at Work".
From the Publisher
A practical guide to working successfully in Europe
Managers working in a multi-cultural environment often make two mistakes - they misunderstand behavioural and cultural differences, or they are defensive and over-sensitive. Both can lead to reduced effectiveness and alienation, and even to confrontation. In Mind Your Manners, John Mole addresses such issues as communication, leadership, decision making, meetings (both formal and informal), multicultural teams and networking. Whether or not stereotypes exist in reality, they certainly do in the perception of outsiders. And it is in perceptions of behaviour that misunderstandings occur. Avoiding them will make collaboration not necessarily more harmonious, but much more productive - and that, after all, is a true test of the European Union.
Managers working in a multi-cultural environment often make two mistakes - they misunderstand behavioural and cultural differences, or they are defensive and over-sensitive. Both can lead to reduced effectiveness and alienation, and even to confrontation. In Mind Your Manners, John Mole addresses such issues as communication, leadership, decision making, meetings (both formal and informal), multicultural teams and networking. Whether or not stereotypes exist in reality, they certainly do in the perception of outsiders. And it is in perceptions of behaviour that misunderstandings occur. Avoiding them will make collaboration not necessarily more harmonious, but much more productive - and that, after all, is a true test of the European Union.
This is an effective business giude aimed at managers of any nationality intending to work or do business in this huge market; it is intelligent and practical and will help anybody working in this area.
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