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3 of 5 people found the following review helpful:
1.0 out of 5 stars
Buy Rioja like Neil French suggests and save your money, 29 Jun 2001
By A Customer
There are great books for copywriters. There are great books for beginning and aspiring copywriters. There are great books for business people.This isn't one. Of any of the categories. Sure, the author knows her stuff. And some of it's in there. But why oh why did the publisher choose to lay it out so the left hand page is hard to read (because the text starts half-way across the page and ends up in the gutter so you have to break the book's spine to read it, if you were wondering). It's easier to understand why the layout has double spacing between the lines. It's so the book will run to more than twenty pages. This has neither the depth that newbies will need, nor the great tips that old hands love. The details are those you can find in virtually every copywriting book - Bob Bly's for example - and that may be its one saving grace. It means readers don't have to buy loads of other books to get the same facts: yet, such an investment would be worthwhile for all the nuggets that aren't in here. If Ms. Sheridan were to be asked to write a longer book, it would be worth reading. She's done her research, she has an easy style to read and knows her onions. But, if you want a starting book, try Jefkins, Crompton or Ali; if you want one in more depth, go for Herschell Lewis, the Copywriter's Handbook by Bly, Hey Whipple, or Cutting Edge Advertising.
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