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Making Direct Mail Work: Get Great Results from All Your Direct Mail (How to books)

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Making Direct Mail Work: Get Great Results from All Your Direct Mail (How to books) (Paperback)

by Peter Arnold (Author)

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Product details

Paperback: 144 pages
Publisher: How To Books Ltd (Nov 1999)
Language English
ISBN-10: 1857032977
ISBN-13: 978-1857032970
Product Dimensions: 21.6 x 13.7 x 1.1 cm
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Amazon.co.uk Sales Rank: 2,392,676 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Direct mail is a proven and effective method of promotion for most types of organization, large or small. This book sets out, in a simple and graphic way, exactly how to initiate and run your own direct mail system. It also shows how to avoid the pitfalls and maximize effectiveness and efficiency.

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